Senior Director-Events and Category marketing

1 month ago

Mumbai, India Zepto Full time

Events Lead, Mumbai


Details

Core Areas: Events Planning and Management, Analytics , Category, Growth

Our Story

Zepto is a fast-growing startup that delivers groceries in 10 minutes flat through an optimized network of dark stores that we're building across the countryWe’re scaling up rapidly across India with operations live across Mumbai, Bangalore, Delhi NCR, Chennai and Hyderabad.

We are incredibly well funded – we recently announced a fundraising from Indian

and Global investors that include Y Combinator, Nexus Venture Partners, Glade Brook and more We’ve also built out one of the best startup teams in India, with Senior Executives from Uber, Flipkart,Dream11 and institutions like Stanford, INSEAD,IIM, and IIT.


Your Role

We are dedicated to providing our customers with exceptional experiences. As part of our commitment to excellence, we are seeking a dynamic and experienced Events Head to lead our events team and drive engagement through innovative and impactful events.


Collaborate with cross-functional teams to conceptualize, plan, and execute events that align with the company's brand identity and objectives.

Develop and execute a comprehensive sales plan for events, including identifying target audiences, establishing pricing strategies, and implementing promotional tactics to maximize traffic and revenue.

Oversee the end-to-end event management process, including assortment planning, brand deals, and storefront wireframe, ensuring seamless and memorable experiences for our customers.

Utilize data analytics tools to track and analyze key performance metrics for events, including traffic, engagement, revenue generation, and ROI, and use insights to optimize future event strategies.

Support business decisions by formulating hypotheses, structured problem solving, analyze relevant data to verify hypotheses and prepare documentation to communicate the results with insights.

Stay informed about industry trends, and emerging technologies related to events, and incorporate best practices to enhance the company's event offerings.

Lead, mentor, and inspire a team of professionals, fostering a culture of creativity, collaboration, and excellence.


Qualifications & Experience

MBA/Bachelor's Degree from an accredited university or college.

Prior experience of managing large scale events is preferred.

Strong strategic thinking and analytical skills, with the ability to translate data into actionable insights and recommendations.

Excellent project management abilities, including the capacity to manage multiple projects simultaneously, prioritize effectively, and meet deadlines in a fast-paced environment.

Exceptional communication and interpersonal skills, with the ability to build relationships with internal stakeholders and external partners.

Creative mindset with a passion for innovation and experiments.

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