Gm - Events and Strategic Marketing Engagement

2 months ago

Mumbai, India Vodafone Idea Full time

Job Req ID: 41229- Location: Mumbai, IN- Function: VIBS- About:

- Vodafone Idea Limited is an Aditya Birla Group and Vodafone Group partnership. It is India’s leading telecom service provider. The Company provides pan India Voice and Data services across 2G, 3G and 4G platform. With the large spectrum portfolio to support the growing demand for data and voice, the company is committed to deliver delightful customer experiences and contribute towards creating a truly ‘Digital India’ by enabling millions of citizens to connect and build a better tomorrow. The Company is developing infrastructure to introduce newer and smarter technologies, making both retail and enterprise customers future ready with innovative offerings, conveniently accessible through an ecosystem of digital channels as well as extensive on-ground presence. The Company is listed on National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India.

Role purpose:
Events, Insights and Strategic Marketing Engagement is a marketing leadership role responsible for establishing VIBS as a partner of choice through strategic marketing programs to build and nurture relationships through innovative and business outcome driven engagement programs and through content based differentiation to influence customer buying behaviours across industries and segments.

This is driven on the back of driving the research and insights mandate for the enterprise Business.

The responsibilities include:

- 1. Research and insights
- 2. Events : On ground and Virtual
- 3. Strategic Marketing Engagements
- Reach and engage new buyers, influencers and decision makers, building credibility in key industries
- Responsible for revenue driven outcomes through strategic marketing initiatives for Large Enterprise customer segments of VIBS; _. _
- Design and Orchestrate C Level engagement programs viz., Executive Sponsorship Program, Advisory Boards, Customer Councils and Industry councils
- Deliver Sales Enablement content and define and manage innovation workshops
- Business Planning & Insights - including Analyst engagements
- Structure and run research and insights for ViBS along with Governance around : Market benchmarks, practices, insights, competitive benchmarks
- Responsible for thought leadership and pre-eminence for VIBS through world class content marketing covering thought papers, blogs, category leading B2B content
- Content creation for key senior stakeholders and their internal and external messages /Narrative
- Manage team to deliver on key outcomes of Revenue and Relationships
- Well defined calendar of programs driven with passion and operational intensity

Key accountabilities and decision ownership

[max 5]:

- **Flagship Programmes**: Setup and execute Thought leadership platforms such as Customer Advisory boards, industry councils that are differentiated through content, discourse and sharp business outcomes.
- **C Level Engagement**: Design, launch and deliver at scale Account Based Marketing (ABM) programs for top tiered accounts. Partner with sales on Innovation workshops, C Level connect events through account based and annual calendar
- **Events and Engagements**: Prepare and deliver customer focused sales content which help in consultative selling via industry deep dive kits, sales pitches, battle cards. Drive adoption of content using influence and smart approach.
- **Content Marketing**: Build content marketing as a competitive edge for influencing b2B customer buying behaviour through a well curated, original and differentiated and innovative format based content
- **Insights and Research
Core competencies, knowledge and experience [max 5]:

- More than 10years of relevant industry experience, of which at least 5+ years in B2B marketing and customer engagement
- Strategic understanding of market and customer behaviour to build effective internal and external customer engagement programs
- Strategic insighting, innovative thinking and execution mettle
- Work through influence with sales leaders and front line teams to lead an integrated sales and marketing approach to achieve business outcomes.
- Effective communication skills to persuade both internal teams and C level customers
- Team management and leadership skills

Must have technical / professional qualifications:

- Bachelor’s Degree in Engineering and MBA from reputed business school

Budget owned:
None

Spends owned:
LE Marketing and Content Marketing budget (part of A&P)

Key performance indicators [max 3]:

- Attributable Revenue/funnel and Relationships through ABM and C level engagements
- Target driven delivery and adoption of sales enablement content (#verticals, #kits, #usage)
- Relationships (width & depth) across large accounts to enable business outcomes

Direct reports**:Two members (M2)**

Segment & Content Marketing Lead

Business Planning & Insights

Events will be a direct responsibility with relevant marketing and business partners

**Vodafone Idea Limited*

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