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Sr Manager-Book and Thought Leadership Marketing

4 months ago

Gurgaon, India Incedo Inc. Full time
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Overview of the Role – Sr. Manager – Book MarketingLocation:

India, Gurgaon

Job Summary:

The Book Marketing Manager will be responsible for developing and executing comprehensive marketing strategies to promote our CEO's new book to businesses, industry leaders, and other relevant audiences. This role involves planning and managing book launches, coordinating with the publisher, tracking book sales and rankings, managing inventory, identifying promotional opportunities, facilitating author interactions with influencers, securing podcast opportunities, and obtaining media coverage.Key Responsibilities:Marketing Strategy Development:Develop and implement a comprehensive marketing strategy for the book.Identify target audiences, key messages, and marketing channels.Set clear goals and KPIs to measure the success of marketing campaigns.2 Book Launch and Event Planning:Plan, execute, and manage book launch events, including virtual and in-person gatherings.Coordinate with event organizers, venues, and vendors to ensure seamless execution.Develop promotional materials and manage event invitations and registrations.3 Publisher Coordination:Work closely with the book publisher to align marketing strategies and promotional efforts.Coordinate with the publisher on book distribution, sales strategies, and promotional activities.Ensure timely delivery of marketing materials and adherence to publication timelines.Sales Tracking and Book Rankings:Monitor and analyze book sales data and trends.Track and optimize the book's ranking on Amazon and other online platforms.Report on sales performance and marketing ROI.5 Promotional Opportunities:Identify and capitalize on promotional opportunities to maximize book exposure.Develop partnerships with businesses, industry groups, and other organizations for co-promotional activities.Create and manage promotional campaigns across various channels.6 Author Interactions with Influencers:Build and maintain relationships with industry influencers, thought leaders, and key stakeholders.Facilitate interactions between the author and influencers to promote the book through their channels.Coordinate influencer partnerships, including book reviews, social media posts, and interviews.7 Podcast and Multimedia Opportunities:Identify and secure podcast appearances and interviews for the author.Develop and produce podcast episodes featuring the author and other industry experts discussing book-related topics.Oversee the creation of promotional videos, webinars, and other multimedia content.8 Media Relations and Coverage:Secure media coverage for the book through press releases, media pitches, and interviews.Build and maintain relationships with journalists, editors, and media outlets.Monitor and report on media coverage and public relations efforts.9 Content Development and Management:Oversee the creation of marketing collateral, including press releases, blog posts, social media content, and email campaigns.Ensure all content is consistent with the book's messaging and branding.Manage the production of promotional materials such as flyers, brochures, and digital assets.Qualifications:12+ years of experience in marketing, preferably in publishing, technology, or related industries.Experience in promoting books or thought leadership content.Proven track record of successfully managing and executing marketing campaigns.Strong understanding of digital marketing, social media, and content marketing.Excellent written and verbal communication skills.Ability to build and maintain relationships with key stakeholders.Strong organizational and project management skills.Experience with podcast production and multimedia content creation.Familiarity with public relations and media outreach.Ability to work independently and as part of a team in a fast-paced environment.EducationMBA in Marketing from a reputed institute