Performance Marketing

7 days ago

Ahmedabad, India La Renon Healthcare Full time

Role & responsibilities

  • Campaign Management: Plan, create, launch, and manage paid media campaigns on Meta Ads and Google Ads to achieve business goals and objectives.
  • Optimization: Continuously monitor, analyze, and optimize campaigns to ensure maximum performance, including improving CTR, conversion rates, and ROI.
  • A/B Testing: Develop and execute A/B tests to determine the most effective strategies, targeting, ad creatives, and bidding tactics.
  • Audience Targeting: Utilize advanced audience segmentation and targeting strategies to ensure ads reach the right customers.
  • Budget Management: Allocate and manage budgets across campaigns to ensure efficient spending and achieve desired results.
  • Analytics & Reporting: Use performance metrics and analytics tools (e.g., Google Analytics, Facebook Ads Manager) to track campaign performance and provide regular reports to stakeholders with actionable insights.
  • Trend Monitoring: Stay up-to-date with the latest trends, tools, and best practices in digital advertising to maintain competitiveness in the market.
  • Collaboration: Work closely with creative teams to develop compelling ad creatives and copy, ensuring alignment with brand guidelines and campaign objectives.

Preferred candidate profile

  • Experience: 5 to 6 years of experience in performance marketing, with a focus on Meta Ads (Facebook/Instagram) and Google Ads.
  • Platform Expertise: Strong knowledge of Google Ads (Search, Display, YouTube, Shopping) and Meta Ads (Facebook, Instagram) platforms and their respective ad management tools.
  • Analytical Skills: Ability to interpret data and performance metrics, and to make data-driven decisions to optimize campaigns.
  • Technical Skills: Familiarity with Google Analytics, Google Tag Manager, and other tracking tools. Proficiency in Microsoft Excel or Google Sheets for reporting.
  • Creative Mindset: Ability to collaborate with creative teams to develop compelling ads that resonate with target audiences.
  • Communication Skills: Strong written and verbal communication skills for reporting and cross-team collaboration.
  • Certification: Google Ads and Meta Ads certifications are a plus.
  • Take ownership, accountability, and responsibility for the role and organization requirements
  • Adaptable and open-minded- Good at planning, organizing, and scheduling work tasks

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