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Performance Marketer

4 weeks ago

Ahmedabad, India Wide Reach Full time

Company Description

Wide Reach is a market leader providing comprehensive marketing solutions. Our expertise spans graphics and illustration, website development, production shoots, stall design, and integrated marketing and promotional strategies. We pride ourselves on delivering high-quality, customer-centric services that drive measurable business growth.

We are looking for a dynamic and visionary Manager and Creative Head to lead both our creative direction and marketing operations. This role requires a blend of strategic thinking, creative insight, and leadership capability. The ideal candidate will play a pivotal role in scaling our business, building an innovative team, and leading marketing and design initiatives that define and strengthen the Wide Reach brand.

About Wide Reach:

Wide Reach
is a dynamic digital marketing agency delivering growth-focused solutions. From social media and branding to production shoots and performance marketing, we help brands scale through sharp strategy, compelling creative, and measurable results.

Role Overview:

We're on the hunt for a data-driven and strategic
Performance Marketer
who thrives on ROI. You will be responsible for planning, executing, optimizing, and scaling digital ad campaigns across platforms to drive conversions, leads, and sales for our clients.

Key Responsibilities:

Campaign Strategy & Execution

  • Plan and execute paid ad campaigns across platforms (Meta, Google, YouTube, LinkedIn, etc.)
  • Define clear KPIs and conversion goals based on client objectives

Optimization & Management

  • Monitor ad performance daily and optimize creatives, copy, audience, bids, and placements
  • A/B test landing pages, ad copies, and creatives for performance improvements

Analytics & Reporting

  • Analyze campaign metrics and prepare detailed reports with insights and recommendations
  • Use tools like Google Analytics, Meta Ads Manager, and Data Studio to track and report results

Client Communication

  • Present campaign performance, strategy, and optimization plans to clients regularly
  • Understand client goals and translate them into actionable media strategies

Market & Trend Research

  • Stay updated with ad platform updates, algorithm changes, and competitor strategies
  • Recommend new platforms or channels to scale campaigns

Requirements:

  • 2–4 years of experience in performance marketing (agency experience preferred)
  • Proficiency with Meta Ads Manager, Google Ads, Google Analytics, and campaign dashboards
  • Strong understanding of conversion funnels, audience targeting, and retargeting strategies
  • Experience with lead generation, e-commerce, or service-based campaign models
  • Analytical mindset with problem-solving abilities
  • Clear verbal and written communication skills for client interactions

Qualifications

  • Expertise in digital marketing, PPC, and SEO
  • Experience with data analysis and reporting
  • Strong understanding of market research and consumer behavior
  • Skills in campaign management and optimization
  • Proficiency in content development and copywriting
  • Strong communication and Collaboration skills
  • Ability to work on-site in Ahmedabad
  • Bachelor's degree in Marketing, Business, or a related field is preferred

Bonus Points for:

  • Knowledge of marketing automation and CRM tools
  • Experience with YouTube, LinkedIn, or Pinterest ads
  • Certifications in Google Ads or Meta Blueprint
  • Ability to guide creative teams on performance-focused content

What You Get:

  • Competitive salary + performance incentives
  • High-growth learning environment
  • Work on diverse brands across industries
  • Access to premium tools and learning resources

Ready to Deliver Results

Send your
resume + performance portfolio
to

Join Wide Reach
and let your numbers speak louder than words.