Social Media and Content Creation Executive

4 weeks ago

Gurugram, India Kaarigar Full time

Location:
Gurugram, Sector 62 – Pioneer Urban Square

Company:
Kaarigar

Job Type:
Full-time | Entry-level

Experience:
Freshers and Experienced candidates can apply

Role Summary:

At
Kaarigar
, we bring Indian craftsmanship to the forefront by connecting timeless traditions with modern aesthetics. As our
Social Media and Content Creation Executive
, you will lead the digital storytelling of our brand — crafting visuals and narratives that showcase the artistry behind our handloom and handicraft collections.

Your role will be central to building our online identity, growing our community, and ensuring our products and values reach the right audience through compelling content.

What Success Looks Like in This Role:

  • High-quality visual content that captures our brand story and resonates with our target audience.
  • Consistent growth in followers, engagement, and brand visibility across platforms.
  • Strong collaboration with the internal team and artisans to reflect authenticity in every post.
  • A proactive, trend-aware approach to social media and content planning.

Key Responsibilities:

  • Content Creation & Editing
  • Plan, shoot, and edit photos and videos for social media.
  • Use tools like
    Canva
    ,
    Filmora
    , and
    Adobe Suite
    (Photoshop, Lightroom, Premiere Pro) for visual content development.
  • Social Media Management
  • Maintain and execute a posting schedule across Instagram, Facebook, Pinterest, and YouTube.
  • Write clear, engaging captions and ensure content consistency with the brand tone and style.
  • Community Engagement
  • Interact with followers via comments, DMs, and stories to build a loyal online community.
  • Collaborate with artisans, influencers, and content creators to expand reach.
  • Monitoring & Reporting
  • Track analytics like reach, engagement, and follower growth to evaluate performance.
  • Suggest improvements based on insights and trends.

Qualifications:

  • Graduate or currently pursuing graduation (any field).
  • Open to both
    freshers
    and
    experienced
    candidates.
  • Good understanding of social media platforms and content trends.
  • Comfortable using
    Canva
    ,
    Filmora
    , and
    Adobe Creative Suite
    .
  • Strong visual sense and creativity.
  • Good English communication skills
  • Self-motivated, organized, and capable of managing projects independently.

Why Work at Kaarigar?

  • Work in a creative, purpose-driven environment that celebrates Indian artisans and sustainable design.
  • Gain hands-on experience in digital content creation, social media strategy, and storytelling.
  • Be part of a growing brand and contribute directly to its online growth and impact.

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