Performance Marketing Executive

2 weeks ago

Mumbai, India Pilgrim Full time

Performance Marketing Executive - We are seeking a motivated Performance Marketing specialist to join our team in Mumbai. Your expertise will be pivotal in ensuring our products gain visibility, achieve high rankings, and drive sales on our key Marketplaces like Amazon, Flipkart, Purplle, Meesho, Myntra, and Quick commerce .Roles and ResponsibilitiesPlan, execute, and optimize PPC as well as Display campaignsConduct keyword research, manage bids, and audience targeting to improve ad performanceMonitor daily campaign performance metrics (ACoS, CTR, CPC, ROAS) and implement data-driven optimizations.Analyze and interpret performance data to identify trends, insights, and opportunities.Use data insights to improve customer acquisition, retention, and overall profitabilityWork closely with the sales, supply chain, and creative teams to align advertising strategies with business objectivesThe Ideal ProfileHands-on experience of managing Amazon PPC campaignsProven track record of improving ACoS and driving revenue growthExperience using Amazon Advertising Console and related analytics tools.Understanding of e-commerce platforms and digital marketingStrong analytical skills and proficiency in Excel for data analysisDetail-oriented with the ability to manage multiple campaigns simultaneously.Knowledge of SEO and keyword optimization for Amazon listings

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