Marketing Team Lead

3 weeks ago


Delhi, India TheRecAI Full time

Position: Digital Marketing LeadReports to: Chief Marketing Officer (CMO) or CEORole Overview:We are seeking a strategic and creative Digital Marketing Lead to oversee all aspects of our marketing efforts. The ideal candidate will have a comprehensive understanding of branding, digital marketing, and community building. This role involves managing a team focused on performance marketing and achieving digital sales targets, while also handling SEO, CRO (Conversion Rate Optimization), marketing communications, and website content.Key Responsibilities: Digital Marketing Management: Oversee SEO, CRO, and both virtual and physical marketing strategies, understand user journeys, and optimize data to achieve conversion rates up to 6%. Implement innovative marketing tactics, including guerrilla marketing. Performance & Sales Automation: Develop and execute performance marketing strategies, implement sales automation using Zoho CRM, and design and manage analytics journeys and communication automation. Team Leadership: Recruit, hire, and manage a team of digital marketing specialists to optimize the website for conversion.Compensation: Industry Standard: 70-30 Fixed + Variable Hike: Up to 30% Salary Structure: Fixed + Loyalty Bonus (6 Months) + Quarterly Incentive + Monthly IncentiveIdeal Candidate Profile: Experience: Minimum of 5-7 years in marketing, preferably within B2B SaaS, retail, or marketing industries. Skills: Strong strategic thinking, creative problem-solving, excellent communication skills, and proficiency in SEO, SMO, and various digital marketing tools. Leadership: Proven leadership abilities with experience managing and developing a marketing team. Analytical: Strong analytical skills to measure and optimize marketing performance. Tech Savvy: Comfortable with technology and able to quickly adapt to new tools and platforms. Collaboration: Ability to work effectively across departments and with various stakeholders.


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