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Marketing Automation Intern

2 months ago

delhi, India XAAS Genie Marketing Full time
Tips: Provide a summary of the role, what success in the position looks like, and how this role fits into the organization overall.
Role Overview
As a Marketing Automation Intern, you will play a crucial role in developing and implementing effective marketing automation strategies for our B2B clients. You will be responsible for creating, managing, and optimizing digital marketing assets and platforms, with a focus on driving user engagement and generating leads .
Responsibilities
Develop and implement inbound and outbound marketing tactics across various digital marketing assets and platforms.
Manage and optimize website automation and digital asset management processes.
Integrate marketing automation tools and platforms, such as WordPress, HubSpot, Zoho, Odoo, and others.
Create and analyze marketing automation reports to measure campaign performance and identify optimization opportunities.
Collaborate with cross-functional teams to ensure alignment and effective execution of marketing strategies.
Stay updated on the latest marketing automation trends and technologies.
Required Skills and Qualifications
Bachelor's degree in Marketing, Business Administration, or a related field.
Minimum 1-2 years of core domain experience in website automation and management.
Strong hands-on experience with marketing automation platforms (WordPress, HubSpot, Zoho, Odoo, etc.).
Proficiency in HTML, CSS, and basic JavaScript.
Excellent analytical and problem-solving skills.
Strong communication and interpersonal skills.
Ability to work independently and as part of a team.
Preferred Traits and Certifications
HubSpot, Marketo, or Pardot certifications.
Experience with CRM systems (Salesforce, Zoho CRM, etc.).
Knowledge of SEO, SEM, and social media marketing.