Sr. Exec- Retention
4 weeks ago
Summary of the job description:
The ideal candidate will have experience in campaign planning, execution, and measurement KPIs. They must be able to work in a fast-paced and dynamic environment, managing multiple projects simultaneously. The successful candidate will have excellent communication and analytical skills, with the ability to interpret data and make informed decisions.
Campaign Design & OperationsThe primary responsibility of this role is to ideate, build, and execute customer lifecycle campaigns (Automated & Non-Automated) to increase repeat purchase and LTV from existing customers.
Key objectives include:
- Manage full ownership of monthly/quarterly/annual sale events on Mamaearth to maximize and deliver on revenue and engagement targets – Campaign planning, execution, launch of new engagement activities, etc.
- Implement and optimize daily/weekly/monthly retention and customer lifecycle campaigns (automated & non-automated) to deliver on growth targets.
Work closely with the Analytics team to drive customer and campaign analytics to improve efficiency of retention programs/campaigns – maximize revenue, conversions, engagement metrics.
Ownership of Retention ProjectsInnovate, launch, and drive new retention marketing initiatives to build app base, customer engagement, and stickiness.
Coordination with Stakeholders for Campaign ExecutionWork closely with Site, Design & Copy, CRM teams to execute all retention/customer lifecycle campaigns.
Skills Required- Experience on working with both App & Website.
- Experience in campaign planning, execution, and measurement KPIs.
- Quick learner and highly action-oriented with the ability to work in a fast-paced and dynamic environment.
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