Sales Head

4 weeks ago

Lucknow, India White Force Full time

Job description Sales Head (FMCG) Reporting To: CEO Experience Required: 15+ years in FMCG sales, with a proven track record in food product categories. Job Summary The Sales Head will be responsible for strategizing, planning, and executing sales initiatives to achieve business growth and profitability for the organisation. This role requires a dynamic leader who can drive sales, build a high-performing team, and establish the company’s products as market leaders. Key Responsibilities Develop and implement the monthly, quarterly & annual sales strategy aligned with business objectives. Define and achieve sales targets, revenue goals, and market share growth. Build, mentor, and manage a high-performing sales team. Set clear goals, conduct regular performance reviews, and drive motivation within the team. Conduct market research to understand consumer behaviour, competition, and trends. Identify new market opportunities and design strategies to capitalize on them. Oversee channel sales (distributors, wholesalers, and retailers) and modern trade. Optimize channel partnerships and negotiate favourable terms. Prepare and manage sales budgets and forecasts. Monitor expenses and ensure alignment with the approved budget. Build and maintain strong relationships with key stakeholders, including distributors, retailers, and strategic partners. Collaborate with the marketing team to design and implement sales campaigns and promotional activities. Ensure proper visibility and placement of products in the market. Track sales metrics and generate regular reports for senior management. Use data-driven insights to refine sales strategies and improve performance. Key Skills and Competencies Strong leadership and team management skills. Excellent communication, negotiation, and relationship-building abilities. Strategic thinking and analytical skills. Proven track record of achieving sales targets in the FMCG (food) sector. Knowledge of market trends, consumer behaviour, and industry dynamics.

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