Regional Sales Manager

3 weeks ago


mumbai, India SVC Bank Full time

Cadre: Executive

Function: Retail Distribution

No of Positions: 2

Location : Mumbai

Reports to: AGM National Sales Manager (CASA)


Key Job Responsibilities of Regional Sales Manager (CASA)


Key Deliverables :

  • Effectively drive, managing and motivate the Sales vertical (RBCSOs)
  • Ensure achieving the established Business Targets through the sales force
  • Work closely with AGM National Sales Manager in implementation of sales action plans and strategies
  • Identify new sales opportunities in the region/markets


Key Tasks

  • Drive and manage the sales force (RBCSOs) for achieving the established Business Targets
  • Stay updated with the regional dynamics, what works-what fails studies, new developments in the region and accordingly design sales plan and strategies with AGM Sales Manager
  • Create individual sales goals and targets, determine short and long term goals for each RBCSO to be achieved on a weekly or fortnightly or monthly basis
  • Review performance and capability of each RBCSO in line with the given sales targets
  • Suggest strategy changes, provide requisite product training and knowledge to RBCSOs on the basis of their performance
  • Prepare weekly or fortnightly or monthly sales and performance report to be reviewed with AGM National Sales Manager and decide on corrective actions, changes in strategies, if required
  • Maintain key accounts and relationships with customers and ensure they are serviced with quality
  • Ensure sales vertical has a productive and healthy sales pipeline
  • Mentor RBCSOS and conduct sales oriented training programs and keep them updated with market competition and offerings
  • Also generate own sourcing for CASA/TDs and help sourcing or cross selling Advances and TPP of the Bank
  • Closely work with Branch Operations team, Product and Marketing in driving & growing business for regional sales team


Key Daily Activities

  • Obtain DSR (Daily sales Report) from RBCSOs on a daily basis
  • Conduct daily morning huddles with the sales team
  • Resolve any issues faced by the sales team
  • Stay abreast with regional area dynamics and design strategies accordingly
  • Monitor and report on the activities of competitors and potential collaborators and to identify business opportunities and threats


Skills Required:

Leadership, Team Building, Effective Communication, Sales experience, Analytics and Reports, Resource Management, Multi-tasking, Conflict Management and problem solving, Customer centric, Expert in Region dynamics, Adaptability to changing market scenarios

Past experience of working in CASA Sales, team management will helpful.


Qualifications and Experience:

Minimum graduate, post graduate in Management (MBA/PGDM) preferred

The ideal candidate would have minimum seven to ten years of experience in banking, with at least five to six years’ experience in mobilizing and managing CASA deposits in the same market/location

Well versed with KYC and other compliance requirements of the segment.


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About the Bank


Set up in 1906, SVC Bank (SVC Co-operative Bank Ltd.), formerly known as ‘The Shamrao Vithal Co-operative Bank Ltd.,’ has contributed significantly to the development of the cooperative movement in India for over a century. Today, the bank is one of the oldest and most recognized names in the country's co-operative banking space and remains the only multi-state scheduled bank within the Nation having a presence across 11 states with 198 branches. It is also the first and only bank to develop and offer 'Genius'​- a core-banking solution to more than 80 other co-operative banks.

While the Bank prides itself on its people skills and its large customer base, SVC Bank is best known for its honest and strong relationships that it maintains with both its customers and employees.


What we are known for:


117 Years of Trust, SVC Bank is one of the most sought after employers within the banking industry, as employees are known to make their careers at the Bank with long lasting tenures, sometimes even employing generations of the same family. SVC Bank’s employee friendly environment ensures steady flow of opportunities for all the employees alongside all-round growth and positive work-life balance. SVC Bank bagged “The Best Co-Operative Bank “for the last 3 years in a row making it an exemplary example of service excellence and people’s bank. We recently received recognition as one of the Best Organisations for Women 2023 by Economic Times and also awarded Banco Blue Ribbon 2022 in the category Urban Co-operative Banks with Deposits above INR 15000 Cr. at the Advantage Annual Summit 2023. Last year we were also awarded from Shri. Amitbhai Shah - Hon'ble Union Minister of Home Affairs and Cooperation, GOI, for 100+ years of dedicated service in the Co-operative Banking Sector at the event organized by #NAFCUB on 23rd June in Delhi, in the presence of Shri B.L. Verma - Hon'ble Minister of State for Cooperation, GOI and Shri. Jyotindra Mehta - President, NAFCUB. #National Conclave of Scheduled & Multi-state Urban Cooperative Banks & Credit Societies.


As we go with our motto , “Experience. Expertise. Excellence. Hum Se Hai Possible”.


Learn more about us at:



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