Content Strategist | Marketing Agency
2 weeks ago
Location- Gurugram
Responsibilities
Develop and implement a content strategy that aligns with the brand’s objectives, target audience, and brand guidelines.
To be the last mile check for all content going out of the agency.
Coach and Guide writers to continuously enhance team skills and develop niche
Think and Drive marketing campaigns (offline or online) in collaboration with relevant stakeholders.
Create/Manage editorial calendar to deliver pre-planned and timely content across various platforms.
Research industry trends, market insights, and competitor analysis to inform content development and identify opportunities to better the current efficacy of overall content for each client.
Create and maintain a benchmark of SEO-friendly content, including articles, blog posts, website copy, social media posts, and email newsletters.
Collaborate with designers, videographers, and other stakeholders to oversee the content creation of visually appealing and multimedia-rich assets with copies and align with the visual narrative.
Monitor and analyze content performance metrics, such as website traffic, engagement rates, and conversions, and make data-driven recommendations.
Ensure brand consistency and compliance with the company’s style guide and voice across all content deliverables.
Manage and maintain content repositories, including content management systems (CMS), and ensure content is organized and easily accessible for future use.
Qualifications
Years of experience - 5+ years
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