Digital Marketing Strategist

3 weeks ago


gurgaon, India Saku Retails Pvt Ltd Full time
Company Description
SAKU, started in 2024, is a vertically integrated Direct-to-consumer (D2C) house of brand (fashion and other related segments), located in Gurugram. Our mission is to provide high-quality products and exceptional omni-channel retail customer experience at affordable prices.
We're a customer and people first company from Day 1.
For us, our culture, love for our customers and care for our employees is non-negotiable.
We strongly believe in unit economics and sustainable growth over burning investor money in the name of expansion.
Role Description
This is a full-time on-site role for a Digital Marketing Strategist in Gurugram.
You will be responsible for developing and executing overall digital marketing strategy for SAKU. Specifically:
Develop a 360 degree marketing and communication plan (including but not limited to website, ads on various platforms such as Meta, Google, Video ads, Email marketing, Social Media, mapping end-to-end customer journey etc.)
Implement marketing automation e.g. 'Always on' campaigns, customer journey based communication etc.
Develop content strategy including implementing meaningful and effective marketing campaigns
Implement performance marketing
Implement various test campaigns and evaluate what works and what doesn't
Create strong analytical models and attribution models to evaluate ROAS across platforms
Optimize website UX and content progressively
Technical Skills
Minimum 2 years experience in digital marketing within D2C / fashion / beauty category
Familiarity and experience with consumer, lifestyle, beauty industries and brands
Hands-on experience with Performance Marketing, email marketing, Social media strategy, A/B testing, WhatsaApp Business API, building analytical models etc.
Hands on experience in marketing automation
Hands on experience in mapping customer journey building and creating communication touchpoints based on various stages
Strong with building Excel models and numbers
Other skills
Structured thought-process
High Focus towards execution
Creative problem solver
Well organized, detail-oriented
Ability to work independently and as part of a team
Curious about new trends
First principles thinker
Ability to simplify complex issues
What we offer?
Freedom to explore, fail fast, learn fast
An opportunity to build the entire function from scratch
A trusting team environment
Growth path to become the best in the business
A team of empathetic problem solvers
Continuous learning culture
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