Marketing Strategist

3 weeks ago

Gurgaon, India HTC Global Services Full time

Hello All,

Here we have an Exciting Opening with Content Marketing Strategist &Executive, kindly find the Job Description below and share your Updated Resume to @jayashree.d@htcinc.

Job Description:

Role Overview:
We’re seeking a dynamic Senior Content Marketing Strategist & Executive with a proven track record in strategizing and executing content that delivers on key performance indicators and organic growth. The ideal candidate will have a robust analytical mindset, a deep curiosity for market and competitive insights, and a talent for devising impactful content strategies that resonate deeply with our audience.

Responsibilities :

Lead Strategic Content Initiatives:
Forge innovative content strategies that mirror market trends and business goals, prioritizing brand authority and organic growth .
Content Creation & Execution:
Command the development of varied content types, from insightful long-form articles and persuasive sales copy to engaging podcasts and vibrant social media content, to captivate and grow our audience.
Harness Audience Insights:
Collaborate with sales and product teams to translate customer insights and market trends into compelling content narratives
Implement Data-Driven Optimization:
Leverage content analytics to fine-tune and elevate content strategies, focusing on enhancing engagement, conversion rates, and lead generation.
Manage the Content Funnel and own the KPIs:
Own and optimize the content funnel, ensuring message consistency and impact across all customer journey stages and content mediums along with KPIs – Web traffic, engagement metrics, content performance, lead generation and conversion, social media metrics, brand awareness and authority, content ROI
Elevate with SEO:
Integrate advanced SEO practices to maximize content visibility, engagement, and audience reach.
Prioritize Project Management:
Efficiently manage and prioritize multiple content projects to deliver high-quality content with multiple contexts and KPIs

Qualifications:

At least 5 years in content marketing roles, with a preference for experience in B2B SaaS and cybersecurity or tech industry.
Expertise in SEO and a knack for enhancing digital content reach and engagement.
Stellar writing and editing skills, capable of producing compelling content that speaks directly to our audience.
Adept at data analysis, using insights to drive strategic decisions and content innovations.
Proven capability to manage multiple projects simultaneously, prioritizing impact without sacrificing quality.

This role is a gateway to making a significant impact, and we are always happy to work with people who are willing to effect change.

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