Group Manager, Marketing

3 weeks ago

pune, India Data Axle Full time

Job Description

Data Axle Inc. has been an industry leader in data, marketing solutions, sales, and research for over 50 years in the USA. Data Axle now has an established strategic global centre of excellence in Pune. This centre delivers mission critical data services to its global customers powered by its proprietary cloud-based technology platform and by leveraging proprietary business and consumer databases.

Data Axle India is recognized as a Great Place to Work This prestigious designation is a testament to our collective efforts in fostering an exceptional workplace culture and creating an environment where every team member can thrive.

Roles & Responsibilities:

This role will hold two areas of responsibility: 1) serving as a hands-on digital marketer, and 2) directly managing other Pune team members who support the Local Marketing Solutions (LMS) marketing team.

As a hands-on digital marketer, you will bring extensive experience driving results in digital marketing campaigns, including Search Engine Marketing (SEM / PPC /paid search), Social Media Marketing (SMM), affiliate channel management, and retargeting campaigns. These marketing channels already have dedicated leaders in the United States who set specific quarterly goals and objectives and who manage to monthly performance targets. As we continue to grow in these areas, we are establishing our global team and expanding our marketing capabilities from our Pune office. In your capacity as Director of Marketing, our Pune-based team will directly report to you from the start.

This is an extremely important role. The LMS Division Marketing department spends millions of dollars per year in media spend and generates over 100,000 leads per year for our sales department. Therefore, this role needs to be filled by someone who is experienced, highly analytical, performance-driven, collaborative, and focused on the big picture (the holistic business impact). Our approach to marketing is never to be happy with the status quo, but to continuously build, optimize, test and improve to achieve greater levels of success. Responsibilities include:

Executional excellence on digital marketing projects within the following marketing channels: Search Engine Marketing (SEM) -- Managing specific initiatives as assigned, such as account restructuring, performance analysis, optimizing bidding goals, switching to new bidding algorithms, running various tests, or supporting our shelf space strategy. Social Media Marketing (SMM) -- As this is a new channel for us, we are rapidly expanding our SMM capabilities and making ongoing adjustments to our strategy. As we gain traction, this channel has a great deal of growth potential. Retargeting Campaigns -- Through a combination of Google & Bing ads, Facebook, and platforms like NextRoll, our goal is to boost the effectiveness of marketing campaigns through effective retargeting of various audiences, including non-converted landing page visitors. Effective people management and collaboration with global cross-functional teams.

Qualifications

Qualifications:

15+ years of marketing experience with a strong background in direct response marketing. Appropriate and relevant education; an MBA is desirable. Experienced in performance-based, direct-response marketing and B2B lead generation. Proven examples of success in building or rebuilding marketing teams and strategies with a strong focus on analytics, innovation, program development, and execution. Extensive experience in a B2B marketing and lead generation environment Track record of managing measurable and accountable goals to acquire customers while stimulating innovative and creative solutions. Demonstrated management skills in building and motivating successful marketing teams where teamwork is valued. Strong quantitative capabilities and desire to drive measurable impacts to the business. A forward-thinking orientation that uses information to shape the future, rather than just measuring the past. This should be combined with an action orientation that encourages consensus toward decisions supported by the appropriate facts. Data and performance-driven and should possess strong analytical skills. Ability to ask good questions and deep dive into new things to become a subject matter expert. An individual who is forward-thinking with a highly strategic orientation focused on delivering ever-improving results. Highly effective communicator, excelling at listening skills as well as written and verbal communication. One who embraces and helps to foster a culture that is driven, empowered, energetic and entrepreneurial. A highly collaborative individual with a good sense of humor, a love for work, and a desire to succeed.

This position description is intended to describe the duties most frequently performed by an individual in this position. It is not intended to be a complete list of assigned duties but to describe a position level.

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