Product Marketing Manager
1 month ago
PRODUCT MARKETING MANAGER (Interim Cover)
Location: Pune / Mumbai
This is an exciting opportunity for a bright, ambitious product marketer ready for a challenge. You will have the opportunity to work within a growing, energetic and high- impact marketing team for a global business. The team looks to develop impactful solutions and are highly collaborative and laser focused on data-driven marketing models that demonstrate a tangible ROI.
You will play a valuable role in developing the global marketing strategy for (products) and will be responsible for driving product revenue through creation of audience centric product content, sales enablement and product marketing campaigns for new client acquisition and cross-sell within existing clients.
Apex Group is an English speaking business therefore it is critical you are fluent in both written and spoken English and have a flair for turning product information into audience focused content. You will be required to develop product marketing materials and work closely with product team and the demand marketing team to execute on global multi-asset and multi-product campaigns. You will work with multiple stakeholders across the business to position products to maximize sales. The role involves a high level of collaboration with a global marketing team that spans the UK, Bulgaria, Channel Islands, Luxembourg, India and the USA.
Job Specification:
Work closely with the Head of Portfolio Marketing to develop value propositions, go-to-market strategies, positioning and product marketing campaigns to launch new products and promote products and services for the Group globally
Develop launch packs and all associated collateral for distribution through our sales enablement platform amongst the sales and marketing teams
Develop audience focused content and messaging that solves problems rather than promoting products across product flyers, brochures, blogs, adverts and digital content
Work with the demand marketing team to ensure product objectives are met in their marketing campaigns with a focus on lead generation.
Act as a Product Champion for all related services within the business working to improve the product marketing process from conception through tolaunch.
Develop a solid understanding of the asset management, corporates, capital markets, and private client space to align products with respective audiences & take ownership for working with internal communications and learning and development to deliver sales training.
Develop a good working knowledge of sales enablement platform. Analyse and report performance and engagement of product collateral.
Work with other product marketers to support the Group’s sub-brands and respective product suites.
Plan and participate in the development of internal education of key products and services which involve several different departments.
Brief the broader marketing and sales team on new products in your area and the upcoming productpipeline.
Feed product insights and competitor product activity back to the business.
Take part in weekly and monthly sales and marketing (globally and regionally) calls to continually educate and get market feedback on products and services.
Ensure product descriptions are maintained in proposals and consistent across all platforms and mediums even where the tone of voice varies.
Work with the broader team to obtain insights into clients’ usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data.
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