Demand Generation Manager

Demand Generation Manager — Unifize Function: Growth & Demand Generation About Unifize Unifize is an enterprise-grade AI-first operating system built for regulated operations, quality, and product development. We unify the core functions that power regulated manufacturing — Quality (QMS), R&D, Manufacturing, and Maintenance (CMMS) — into one collaborative AI platform. Our mission is to help manufacturers accelerate product development, improve compliance, and drive operational excellence through intelligent, cross-functional collaboration. About the Role We’re looking for a Growth Marketing Manager to lead Unifize’s growth and demand generation charter. This role is responsible for building and executing a full-funnel growth strategy that increases awareness, drives qualified leads, and converts them into sales-accepted opportunities that contribute directly to pipeline creation. You’ll own Unifize’s multi-channel growth engine — from paid ads and inbound to webinars and lifecycle nurture — and will be measured on pipeline impact and efficiency across all marketing-led sources. Core Objectives & OKRs Primary Objective: Drive pipeline creation and efficiency through high-quality sales-accepted leads (SALs) generated from marketing-led initiatives. Key OKRs (first two quarters): Sales Accepted Leads (SALs): Increase the number of SALs while maintaining or improving conversion efficiency. Ensure SAL quality and readiness for sales handoff. Marketing-Generated Pipeline: Pipeline and qualified opportunities generated from marketing-led sources (webinars, social, inbound, PPC, PPL, etc.). Full-Funnel Demand Generation: Leads generated from campaigns such as webinars, social, and content marketing. Conversion rate improvements across MQL → SQL → Opportunity. Website & Account Engagement: Increase the number of relevant ICP accounts visiting and engaging with Unifize’s website. Optimize website conversion rates and lead capture flows. Experimentation & Efficiency: Design, execute, and measure growth experiments with clear hypotheses, success metrics, and ROI tracking. Improve spend efficiency (CPL, CPO, CAC) through iterative learning and data-driven decisions. What You’ll Own 1. Growth & Demand Generation Execution Own and execute campaigns across paid, organic, and partner channels — LinkedIn Ads, Google Ads, inbound, ABM, webinars, content syndication, etc. Build scalable programs that consistently generate qualified inbound and marketing-sourced opportunities. Manage PPL (Pay-Per-Lead) campaigns, ensuring lead quality and sales acceptance efficiency. 2. Full-Funnel Marketing Strategy Define and operationalize awareness, nurturing, and conversion stages across all ICPs. Build role- and stage-specific nurture journeys that move prospects through the funnel. Lead all lifecycle marketing and conversion optimization efforts. 3. Experimentation Framework Own Unifize’s growth experimentation roadmap — from hypothesis and design to measurement and iteration. Test new channels, creative formats, offers, and value propositions to unlock scalable growth. 4. Analytics, Attribution & Insights Lead the analytics, prospecting, heatmapping, and attribution tech stack. Build dashboards that tie campaign performance directly to pipeline and revenue outcomes. Implement hybrid attribution models (multi-touch + self-reported) for true ROI measurement. 5. Collaboration & Alignment Work closely with Sales and Outbound teams to align on lead quality, feedback loops, and account engagement. Partner with Product Marketing and Founders on ICP insights, campaign messaging, and positioning refinement. What Success Looks Like Consistent growth in sales-accepted leads and marketing-generated pipeline. Increased conversion efficiency across MQL → SQL → Opportunity stages. Improved account engagement and website conversion rates. Rapid experimentation velocity and measurable ROI improvement across channels. Tight marketing–sales alignment with shared goals and feedback cycles. What We’re Looking For 4-6 years in B2B SaaS/enterprise growth or demand generation, ideally within regulated or industrial tech sectors. Has worked in building and selling SaaS to the North American market Demonstrated ability to work with high-ticket, sales-led SaaS products and solutions Proven record of marketing-sourced pipeline generation in a sales-led environment. Hands-on expertise in paid media, inbound, ABM, and marketing automation. Strong analytical and experimentation mindset — experience building growth dashboards and running controlled tests. Proficiency with analytics and automation tools (HubSpot, Salesforce, GA4, Hotjar, Segment, attribution platforms). Excellent communication, prioritization, and cross-functional collaboration skills. Builder mentality — excited to design systems, not just operate them. Why Join Unifize Lead the growth charter for a fast-scaling, AI-first enterprise platform. Own strategy, execution, and measurement across all products (QMS, DMS, CMMS). Directly influence revenue and GTM strategy alongside the founding team. Competitive pay with a performance-linked OTE after two quarters. Work in a high-autonomy, high-impact environment where experimentation is encouraged and success is measurable.