Head of Brand

5 days ago


Delhi, India airtel Full time
About the Role

What is the brand job to be done at Airtel?Get consumers to switch to Airtel from competition for mobilityCreate salience for Airtel in other categories – Wifi, TV, Financial Services, International Roaming

ResponsibilitiesMaking the core brand assets – Doing a brand refresh on core visuals? Defining what tonality will work for which consumer segment?Marketing for every channel – How to make effective reels to how to make effective retail posters. Not just online or offline. Channel wise excellence for every touchpoint. TV, You tube, SMS, Retail, Performance and everything in between.Influencer MarketingTeam Management – Managing 30 team members including an in-house agency (Brand Studio).Business Partnering – Solving business problems through communication.

Requirements:Experience in both traditional and digital/ performance marketingLarge team management experienceBranding / Marketing experience of 10-12 yearsExperience on both strategy/ communication development and business partnering for growthInfluencer marketing experience



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