Head of Brand

7 days ago


New Delhi, India SMA - Strategic Management Alliance Full time

General Manager - Brand, Consumer, Engagement and Innovations


Client: One of India's leading Services & Infrastructure Conglomerates with interests in Retail, Airport Development, urban infrastructure, services business etc

Salary Budget: 65-68 LPA


Reports to: Chief Marketing Experience Officer


Position Summary: Drive the passenger experience strategy at the Airport, enhancing the complete passenger journey, including marketing with the non-aero side. Support airlines and freight forwarders teams.


Responsibilities:

-Brand Management - Define Positioning Strategy and drive Execution thru multiple platforms: online, offline ,ATL, BTL , Marketing Programs and Campaigns.

- Lead strategic tie-ups with industry, customers, channel partners, and regulatory bodies.

-Enhance Processes and Practices to ensure high quality Passenger Experience.

-Marketing : Drive topline Sales numbers and Revenues and increase Sales per Passenger

- New Product /Experiences Development based on Consumer Insights from Market Research.

-Develop new revenue streams and innovative programs.

- Provide business insights using data and analytics.


Team Structure:

- Manager of Brand

- Associate Manager of Brand

- Managers and Associate Managers of Research

- Manager of Consumer Engagement

- Associate Manager of Consumer Engagement


Financial Dimensions:


- Manage brand and marketing budget of 50-60 crores.

- Ensure positive ROI for activities.


Key Performance Indicators:


- Enhance Passenger experience across terminals.

- Increase Skytrax rankings from 37 to the top 10 in the next 3-5 years.

- Champion consumer brand experience and engagement.


Qualifications:


  • PGDBM or MBA
  • 15+ years of Marketing experience, with 2-3 years in team leadership roles.
  • Experience in FMCG, Commercial Retail, or similar large-scale industries.
  • Exposure to Market Dynamics, Product Development , Communications and Consumer Research is desirable.



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