Head of Brand
7 days ago
General Manager - Brand, Consumer, Engagement and Innovations
Client: One of India's leading Services & Infrastructure Conglomerates with interests in Retail, Airport Development, urban infrastructure, services business etc
Salary Budget: 65-68 LPA
Reports to: Chief Marketing Experience Officer
Position Summary: Drive the passenger experience strategy at the Airport, enhancing the complete passenger journey, including marketing with the non-aero side. Support airlines and freight forwarders teams.
Responsibilities:
-Brand Management - Define Positioning Strategy and drive Execution thru multiple platforms: online, offline ,ATL, BTL , Marketing Programs and Campaigns.
- Lead strategic tie-ups with industry, customers, channel partners, and regulatory bodies.
-Enhance Processes and Practices to ensure high quality Passenger Experience.
-Marketing : Drive topline Sales numbers and Revenues and increase Sales per Passenger
- New Product /Experiences Development based on Consumer Insights from Market Research.
-Develop new revenue streams and innovative programs.
- Provide business insights using data and analytics.
Team Structure:
- Manager of Brand
- Associate Manager of Brand
- Managers and Associate Managers of Research
- Manager of Consumer Engagement
- Associate Manager of Consumer Engagement
Financial Dimensions:
- Manage brand and marketing budget of 50-60 crores.
- Ensure positive ROI for activities.
Key Performance Indicators:
- Enhance Passenger experience across terminals.
- Increase Skytrax rankings from 37 to the top 10 in the next 3-5 years.
- Champion consumer brand experience and engagement.
Qualifications:
- PGDBM or MBA
- 15+ years of Marketing experience, with 2-3 years in team leadership roles.
- Experience in FMCG, Commercial Retail, or similar large-scale industries.
- Exposure to Market Dynamics, Product Development , Communications and Consumer Research is desirable.
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