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Key Account Manager-Modern Trade
2 months ago
- Position Title –Key Account Manager-Modern Trade (Sell In)
- Location –Kolkata
- Geography Covered- West Bengal, Bihar, Jharkhand, Orissa, North East.
- Total Experience – 5 to 12 Years
- Qualification – MBA (Full Time Compulsory)
- Reporting to- Zonal Sales Manager & National Head-Modern Trade.
- Direct Reporting – Nil (Individual Contributor)
- Languages Known- English & Bengali & Hindi(Preferred)
- Industry- FMCD (Small Appliances preferably)/FMEG/Luggage.
Key Responsibilities:-
- Reviewing of the product masters: prestige listed items and rationalizing of the same to ensure that the products are suited as per the region/market
- Identifying the missing links and bridging those gaps by finding out why the demand of prestige products for certain categories is absent
- Arriving at the promotional calendar for every account
- Upon discussion with category managers: conduct Store-wise and SKU-wise planning for the listed items of the company for the concerned account, Branch-wise planning for the concerned account, National- wise planning, and target setting for the month
- Forming tie-ups or Terms of Trade (TOT) with each account for the ongoing year
- Negotiating contracts (TOT) with clients and establishing a timeline of performance
- Finalizing the promoter count for the particular account and ensuring on maximizing the throughput per store
- Planning for the stocks SKU-wise and indenting for the month
- Ensuring the Purchase Order comes through for the particular month as per the plan
- Ensuring the proper fill rate and regular monitoring of collections to ensure payments come on time
- Developing a solid and trusting relationship between major key clients and the company
- Resolving key client issues and complaints
- Developing a complete understanding of key account needs
- Anticipating key account changes and improvements
- Managing communications between key clients and internal teams
- Managing account team assigned to each client
- Strategic planning to improve client results
- Establishing and overseeing internal budgets with the company and external budgets with the client
- Working with design, sales team, creative, advertising, logistics, managers, marketing, and team members from other departments dedicated to the same client account to ensure the highest quality of materials are being produced and all client needs met
- Meeting category managers to give them a demo of the new launches
- Collaborating with sales team to maximize profit by up-selling or cross-selling
- Planning and presenting reports on account progress, goals, and quarterly initiatives to share with team members and stakeholders, and possible use in future case studies or company training
- Meeting all client needs and deliverables according to proposed timelines
- Analyzing client data to provide customer relationship management
- Expanding relationships and bringing in new clients and exploring new channels.
Remarks-
- Experience in Modern Trade is compulsory & Candidates from General Trade will not be considered.
- More Exposure to Regional Accounts is an added advantage.
- Candidates who have handled a business of 15 Crs & above will be only considered.
- Travel requirement ( Minimum 10 Days across East India)
- Working Knowledge of SAP is preferred & Good Working knowledge of Excel is compulsory.
- Good Communication & Influencing Skills.
- Please look for a stable candidate (Frequent job changes will be not considered )
- Local Candidates will be preferred.