Performance Marketing Specialist

1 week ago


Hyderabad, India Emporía Agency Pvt Ltd. Full time

We are looking for a talented and data-driven Performance Marketing Specialist  to join our growing team. As a key member of the marketing department, you will be responsible for crafting and executing comprehensive performance marketing strategies  that drive brand growth, user acquisition, and customer retention. You will also be working on the SEO (Search Engine Optimization)  and ASO (App Store Optimization)  to enhance the brand's online visibility and app presence.

In this role, you will have the opportunity to manage high-impact campaigns across multiple digital channels, including paid media, SEO/ASO, social media, and influencer partnerships, while utilizing data analytics to track performance and make data-driven decisions.

Key Responsibilities :1. Performance Marketing Strategy Planning & Execution :
  • Develop, implement, and optimize performance marketing strategies  across multiple digital channels, focusing on paid search paid social programmatic media , and more.
  • Work closely with leadership to understand the overall business objectives and translate them into clear, actionable performance marketing plans.
  • Create tailored performance marketing campaigns aimed at driving measurable outcomes such as ROI customer acquisition lead generation , and brand visibility .
  • Continuously optimize campaigns to improve conversion rates and lower customer acquisition costs (CAC).
2. Budgeting, Budget Management, and Resource Allocation :
  • Oversee and manage performance marketing budgets, ensuring effective allocation of resources across campaigns and digital channels.
  • Forecast and track performance marketing spend to ensure it aligns with financial targets, adjusting spend as needed to ensure optimal performance.
  • Regularly monitor campaign performance, adjusting budgets and bids based on real-time data to maximize performance without exceeding the budget.
3. SEO (Search Engine Optimization) :
  • Lead and implement comprehensive on-page  and off-page SEO  strategies aimed at improving organic search rankings, increasing site traffic, and enhancing user engagement.
  • Perform extensive keyword research  and create SEO-optimized content strategies that support both organic search growth and content marketing.
  • Continuously monitor, evaluate, and improve website content, metadata, and structure for better SEO performance.
  • Stay up to date with SEO best practices  and algorithm changes, adapting strategies accordingly to maintain a competitive edge.
4. ASO (App Store Optimization) :
  • Develop and execute ASO strategies  to enhance the visibility of the company’s mobile apps on app stores (Google Play, App Store, etc.), increasing app downloads, installs, and user engagement.
  • Optimize app listings (titles, descriptions, keywords, screenshots, and ratings) to improve search rankings within app stores.
  • Conduct A/B testing  for app listing pages and other optimization experiments to improve app conversion rates.
  • Analyze user behavior and in-app data to refine strategies for improving app store performance.
5. Social Media Marketing & Influencer Marketing :
  • Plan, create, and execute social media campaigns  that drive results, focusing on lead generation, brand awareness, and customer engagement.
  • Develop effective social media strategies  for platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, and more, tailoring campaigns to each platform’s audience.
  • Build relationships with influencers  and content creators  to amplify brand messaging and drive engagement through influencer marketing  initiatives.
  • Use data insights to manage and improve social media ROI , including improving ad targeting, optimizing bids, and maximizing reach.
6. Media Buying & Programmatic Advertising :
  • Plan, negotiate, and manage digital media buying  across key channels (Google Ads, Meta Ads, programmatic ad networks).
  • Identify and target specific audiences  and optimize campaigns to ensure maximum return on investment (ROI) and efficient ad spending.
  • Track and analyze ad performance to make informed decisions on where to allocate resources for maximum impact.
7. Website & Application Tracking, Analytics, and Reporting :
  • Implement and manage website and app tracking technologies (e.g., Google Analytics Google Tag Manager Firebase, Heatmaps ) to capture key data points and performance metrics.
  • Monitor KPIs such as traffic  sources, conversion rates customer behavior , and ROI  to evaluate and optimize campaigns.
  • Regularly analyze marketing data from various sources to identify trends, insights, and areas for improvement, generating reports to share findings with key stakeholders.
  • Provide actionable insights based on data analysis, helping to shape future marketing strategies and initiatives.
8. Data Analysis & Performance Reporting :
  • Provide weekly and monthly performance reports detailing the results of campaigns, key learnings, and recommendations for future optimizations.
  • Present performance insights and recommendations clearly to senior management and cross-functional teams, helping to align marketing efforts with business objectives.
  • Continuously refine and enhance performance measurement frameworks to improve decision-making based on data.
9. Continuous Optimization and Testing :
  • Regularly conduct A/B testing  on various aspects of campaigns (ad copy, landing pages, keywords, etc.) to optimize conversion rates and improve campaign performance.
  • Leverage split testing  and multivariate testing to experiment with different marketing approaches, identifying the most effective strategies for growth.
  • Identify key areas of improvement in all aspects of performance marketing campaigns, from ad creatives to bidding strategies, and implement changes to ensure consistent campaign optimization.
Qualifications :Education :
  • Minimum Bachelor’s Degree  in Marketing, Business Administration, or a related field.
Experience :
  • 4+ years  of proven experience in Performance Marketing SEO , and ASO , with hands-on expertise in running performance-driven campaigns and optimizing digital marketing efforts.
  • Proven success in managing paid search campaigns paid social media buying , and SEO/ASO strategies.
  • Demonstrated expertise in Google Ads Meta Ads Programmatic Ads , and other media buying platforms.
  • Strong knowledge of SEO tools  (e.g., SEMrush, Ahrefs, Moz) and ASO strategies  for both Google Play and App Store.
Skills :
  • Analytical skills : Proficient in Google Analytics Google Tag Manager Firebase Data Studio , and Excel to analyze data and create actionable reports.
  • Technical proficiency  in SEO ASO media buying , and digital marketing technologies .
  • Ability to manage marketing budgets  efficiently, ensuring the best use of resources across different channels.
  • Strong understanding of digital advertising  strategies, keyword research audience segmentation , and conversion optimization  techniques.
  • Strong communication skills with the ability to present complex data and findings to non-technical stakeholders.
Preferred Qualifications :
  • Experience  with mobile app marketing  and e-commerce platforms .
  • Familiarity with marketing automation tools CRM  platforms, and email marketing .
  • Knowledge of web development  basics or working knowledge of HTML, CSS, and other web technologies.
  • Understanding of user experience (UX)  principles and how they apply to digital marketing and campaign optimization.




  • Hyderabad, India Degefy Marketing Pvt Ltd Full time

    Job Title: Performance Marketing SpecialistCompany: Degefy Marketing Pvt. Ltd., a Leading Digital Marketing AgencyLocation: Hyderabad, Raj Bhavan Road (Work from Office)Work Schedule: 6-day work week, Monday to Friday: 10 AM 7 PM, Saturday: 10 AM 3 PM (Work from home)About Us:Degefy is a leading digital marketing company specialising in helping...


  • Hyderabad, India Degefy Marketing Pvt Ltd Full time

    Job Title: Performance Marketing Specialist Company: Degefy Marketing Pvt. Ltd., a Leading Digital Marketing Agency Location: Hyderabad, Raj Bhavan Road (Work from Office) Work Schedule: 6-day work week, Monday to Friday: 10 AM 7 PM, Saturday: 10 AM 3 PM (Work from home) About Us: Degefy is a leading digital marketing company...


  • Hyderabad, India Multiplier AI Full time

    Job Title: Performance Marketing Specialist Experience: 2.5 Years Relevant Experience: 2.5 Years Skills Required: Google adds, PPC CTC: 3 LPA - 4.5 LPA Job Description: As a Performance Marketing Specialist with PPC Experience specializing in PPC and Google adds, you will play a pivotal role in devising and executing paid advertising...


  • Hyderabad, India Multiplier AI Full time

    Job Title: Performance Marketing SpecialistExperience: 2.5 YearsRelevant Experience: 2.5 YearsSkills Required: Google adds, PPCCTC: 3 LPA - 4.5 LPAJob Description:As a Performance Marketing Specialist with PPC Experience specializing in PPC and Google adds, you will play a pivotal role in devising and executing paid advertising campaigns across various...


  • Hyderabad, India Multiplier AI Full time

    Job Title: Performance Marketing Specialist Experience: 2.5 Years Relevant Experience: 2.5 Years Skills Required: Google adds, PPC CTC: 3LPA - 4.5 LPA Job Description: As a Performance Marketing Specialist with PPC Experience specializing in PPC and Google adds, you will play a pivotal role in devising and executing paid advertising...


  • Hyderabad, India Multiplier AI Full time

    Job Title: Performance Marketing SpecialistExperience: 2.5 YearsRelevant Experience: 2.5 YearsSkills Required: Google adds, PPCCTC: 3LPA - 4.5 LPAJob Description:As a Performance Marketing Specialist with PPC Experience specializing in PPC and Google adds, you will play a pivotal role in devising and executing paid advertising campaigns across various...


  • Hyderabad, India Multiplier AI Full time

    Job Title: Performance Marketing Specialist Experience: 2.5 Years Relevant Experience: 2.5 Years Skills Required: Google adds, PPC CTC: 3LPA - 4.5 LPA Job Description: As a Performance Marketing Specialist with PPC Experience specializing in PPC and Google adds, you will play a pivotal role in devising and executing paid advertising campaigns across...


  • Hyderabad, India Multiplier AI Full time

    Job Title: Performance Marketing SpecialistExperience: 2.5 YearsRelevant Experience: 2.5 YearsSkills Required: Google adds, PPCCTC: 3LPA - 4.5 LPAJob Description:As a Performance Marketing Specialist with PPC Experience specializing in PPC and Google adds, you will play a pivotal role in devising and executing paid advertising campaigns across various...


  • Hyderabad, India Dress Code Uniforms Full time

    Job Description: Senior Performance Marketing Specialist. Vacancy : 2 - 3Experience: 2–3 YearsLocation: Jubilee Hills, HyderabadJob Type: Full-time, On-site.Salary Range : 5.0 LPA - 8.5 LPAAbout us:At Dress Code, we specialise in creating high-quality, durable uniforms for a variety of industries. Our commitment to excellence and customer satisfaction...


  • Hyderabad, Telangana, India Breakfree Marketing Solutions LLP Full time

    Job Title: Digital Marketing SpecialistAt Breakfree Marketing Solutions LLP, we're seeking a skilled Digital Marketing Specialist to join our team. As a key member of our marketing department, you'll be responsible for creating and executing engaging digital marketing campaigns that drive results.The successful candidate will have a proven track record of...


  • Hyderabad, India Dress Code Uniforms Full time

    Job Description: Senior Performance Marketing Specialist.Vacancy : 2 - 3Experience: 2–3 YearsLocation: Jubilee Hills, HyderabadJob Type: Full-time, On-site.Salary Range : 5.0 LPA - 8.5 LPAAbout us:At DressCode, we specialise in creating high-quality, durable uniforms for a variety of industries. Our commitment to excellence and customer satisfaction drives...


  • Hyderabad, India Dress Code Uniforms Full time

    Job Description: Senior Performance Marketing Specialist.Vacancy : 2 - 3Experience: 2–3 YearsLocation: Jubilee Hills, HyderabadJob Type: Full-time, On-site.Salary Range : 5.0 LPA - 8.5 LPAAbout us:At DressCode, we specialise in creating high-quality, durable uniforms for a variety of industries. Our commitment to excellence and customer satisfaction drives...


  • Hyderabad, India Dress Code Uniforms Full time

    Job Description: Senior Performance Marketing Specialist. Vacancy : 2 - 3 Experience: 2–3 Years Location: Jubilee Hills, Hyderabad Job Type: Full-time, On-site. Salary Range : 5.0 LPA - 8.5 LPA About us: At DressCode, we specialise in creating high-quality, durable uniforms for a variety of industries. Our commitment to excellence and customer satisfaction...


  • Hyderabad, Telangana, India VRT Management Group, LLC Full time

    Job Title: Digital Performance Marketing SpecialistWe are seeking a skilled Digital Performance Marketing Specialist to join our team at VRT Management Group, LLC. As a key member of our marketing team, you will be responsible for designing, executing, and optimizing campaigns that generate high-quality leads aligned with our Ideal Customer Profiles...


  • Hyderabad, India Flashoot Full time

    Job Title: Performance Marketing SpecialistMinimum Experience: 2 years in running Google Ads or Meta AdsWe are seeking a Performance Marketing Specialist to manage and optimize our online advertising campaigns. In this role, you will:Manage Google Ads (search, display, video) and Meta Ads (Facebook, Instagram, LinkedIn).Develop and execute performance...

  • Performance Marketer

    3 months ago


    Manikonda, Hyderabad, Telangana, India valuevault digital marketing llp Full time

    digital marketing knowledge, ad campaigns knowledge Pay: ₹60,000.00 - ₹80,000.00 per month **Benefits**: - Paid sick time - Paid time off Schedule: - Day shift Supplemental Pay: - Performance bonus **Experience**: - Digital marketing: 1 year (required) Work Location: In person Expected Start Date: 01/10/2024


  • Hyderabad, India Flashoot Full time

    Job Title: Performance Marketing SpecialistMinimum Experience: 2 years in running Google Ads or Meta AdsWe are seeking a Performance Marketing Specialist to manage and optimize our online advertising campaigns. In this role, you will:Manage Google Ads (search, display, video) and Meta Ads (Facebook, Instagram, ).Develop and execute performance marketing...


  • Hyderabad, India Flashoot Full time

    Job Title: Performance Marketing SpecialistMinimum Experience: 2 years in running Google Ads or Meta AdsWe are seeking a Performance Marketing Specialist to manage and optimize our online advertising campaigns. In this role, you will:Manage Google Ads (search, display, video) and Meta Ads (Facebook, Instagram, LinkedIn).Develop and execute performance...


  • Hyderabad, India Flashoot Full time

    Job Title: Performance Marketing Specialist Minimum Experience: 2 years in running Google Ads or Meta Ads We are seeking a Performance Marketing Specialist to manage and optimize our online advertising campaigns. In this role, you will: Manage Google Ads (search, display, video) and Meta Ads (Facebook, Instagram, LinkedIn). Develop and...


  • Hyderabad, India Flashoot Full time

    Job Title: Performance Marketing Specialist Minimum Experience: 2 years in running Google Ads or Meta Ads We are seeking a Performance Marketing Specialist to manage and optimize our online advertising campaigns. In this role, you will: Manage Google Ads (search, display, video) and Meta Ads (Facebook, Instagram, LinkedIn). Develop and execute performance...