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Paid Media Executive
2 months ago
Who you are:
Strong past experience with ad trafficking, campaign setup and management on , Meta, Google Ads (SEM and Display) and other digital platforms (eg. X, Programmatic etc.)Capable of making optimisation recommendations based on campaign goals/KPIs and articulate them in a convincing manner backed by rationaleExperience with delivering reporting metrics and campaign performance insightsHave a deep and abiding interest in developments around the paid media space including latest developments in ad formats and targeting criteriaKeen interest in expanding familiarity and knowledge of popular paid media channels relevant to the B2B
Requirements:
2-3 years experience in , Meta, Google Ads (SEM and Display) is requiredExperience working on paid media campaigns for B2B audienceStrong experience with paid media reporting and measurementAbility to work independently or as part of a team as requiredIntermediate to advanced skills on Microsoft Excel and/or Google SheetsPast experience with data visualization tools such as Looker, DataStudio, Tableau and other similar tools are advantageous
About Hotwire APAC Hotwire APAC crafts compelling stories for global B2B enterprise technology, cloud, cybersecurity, and regional telecom businesses. We design and execute strategic and impactful campaigns by utilizing our expertise in account based marketing, demand generation, lead nurturing and customer retention, and our emphasis on achieving marketing ROI for companies such as AWS, Telstra, Equinix, Google Cloud, Palo Alto Networks, Fortinet, Fujitsu, Oracle and more. We are part of Hotwire Global, the global technology communications consultancy, serving a range of clients from scale-ups to established multi-nationals in the US, EU, APAC through integrated communications that ignite curiosity, spark action and fuel success
