Paid Media Strategist

5 months ago

Bengaluru, India Brainlabs Full time

Brainlabs is a wildly successful business because we have a remarkable bunch of Brainlabbers.

We're not cloned in a laboratory - as the name might suggest. In fact we're a diverse group of over 800 people located across the world. The vital DNA we all have in common is a commitment to doing our best work in an environment designed to help us to do just that.

We are committed to our culture (codified in this document) and are looking for people to join Brainlabs who believe in it too. In return, we pledge to make Brainlabs a place for you to:

- Do the best work of your career
- Work with positive people in a collaborative culture
- Be part of building the global agency of the future

**About the role**

Sounds good right? Ok, let's move onto some more info about the role. First, the basics:
Classification - Full Time

Team - BL India (Media Services)

Reporting to - Director Media Services (India)

Location - Bangalore, India

Mode of working - Hybrid

**_ As a _**_paid media manager _**_you will manage the day-to-day execution delivered by the more junior members of the paid media team. You'll be responsible for translating strategies into tactical projects as well as identifying new opportunities to unlock efficiency and effectiveness of mature paid search and social accounts._**

**What you do**:

- Effectively delegate the management of paid search and social campaigns across multiple platforms with an analytical approach, and produce actionable analyses to drive results for clients
- Ensure budgets, optimizations, and performance are executed and aligned with client goals
- Produce insights, reports and commentary for clients to continuously deliver improvements in KPIs. At the same time manage your own set of clients.
- Ensure agency processes, best practices and tech automation are being adopted across your accounts
- Final-stage QA checking campaign builds and account changes
- Maintain an up to date knowledge of the paid search space and Paid Social space, and how this can affect your own clients
- Mentor more junior members of the paid media team & help them grow

**Who you are**:
You are a seasoned digital marketer with 5-7 years of experience managing tactics and strategy for paid search and paid social campaigns. You are organised, process-oriented, and an effective manager, and are eager to further develop the strategic side of your paid media

**What particular set of skills would suit this role?**
- Proactive and solutions-focused
- Passion for marketing and/or the digital world
- Smart and data-driven approach to work
- Experience as a Paid Media Strategist
- Hands-on experience of Google Ads, Microsoft Ads, SA360, Facebook and LinkedIn
- Working knowledge of GMP suite (GA4, Google Merchant Centre, Looker Studio) along with Other social platforms i.e. twitter, Pinterest etc
- Proven organizational, project, and time management skills. Knowledge on programmatic platform i.e. DV360 and TTD is a plus
- Excellent communication and presentation skills, both written and verbally, with the ability to provide actionable insights for all levels of an organization

**How you win**:
You will win by living our four core values every day in the way you approach your own work and how you work with others. This will help you to build highly effective teams, grow relationships and win for our clients.

**KPIs**

**Client Management - **Managing own set of client with intrusive deliverables

**Team management - **Ensuring excellent execution of all paid search activities, from ad-hoc requests to ongoing recurring task by prioritizing and delegating effectively to your paid search team.

**Fast and flawless project delivery - **Delivering assigned tasks (both ad hoc and recurring) on time by utilizing defined best practices and QA processes to ensure consistency.

**Client growth - **Increasing client investment in paid search over time by optimizing current activity and identifying growth opportunities in current campaigns.

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