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Manager - Performance Marketing

1 month ago

Gurugram, India Marks and Spencer Reliance India Private Limited Full time

Job Title: Manager- Performance Marketing

Experience: Minimum 5 years of experience in Performance Marketing

Location: Gurugram


Key Deliverables (Essential functions & Responsibilities of the Job):


  • Responsible for Analyzing daily marketing campaigns and reporting KPIs.
  • Data & insights representation to stakeholders within & outside the team.
  • Creating data-based recommendations for campaign managers to optimize campaigns.
  • Critical and in-depth analysis of third-party analytics and campaign management tools Google Analytics, Search Ad 360, etc to measure and analyze the campaign impact and provide actionable insights.
  • Responsible for leading and managing Amazon marketplace for Performance Ads, brand store & A+ content.
  • Overview of Google Search Ads, FB Ads, and DV360 Ads campaigns.
  • Managing website SEO with Site Operations for tech implementations, Meta details, H1 tags, and On-page content.
  • Experimentation is key at M&S and should have an eye for new things to be done across marketing platforms.
  • Should have a good understanding of ad copy, creative, and landing pages.


Skills Requirements :

  • Should have hands-on experience with Google Analytics/Adobe Analytics.
  • Understanding of Amazon Ads, Google Ads, FB, and/or DV360 is good to have
  • Having an eye for error to solve problems quickly
  • Problem Solving & Data-driven