performance Marketing Manager
3 weeks ago
Overview: We are looking for a results-driven Performance Marketing Manager to develop and execute digital marketing campaigns across various platforms. The role focuses on customer acquisition, conversion optimization, and achieving key performance metrics.
Key Responsibilities:
- Campaign Management: Plan and execute digital campaigns on platforms like Google Ads, Facebook, and . Optimize for traffic, leads, and ROI.
- Data Analysis: Track and analyze KPIs (CTR, CPC, CPA, ROAS) to evaluate and improve campaign performance.
- Budget Management: Oversee campaign budgets, ensuring effective allocation to meet performance goals.
- Optimization: Continuously test, refine, and scale campaigns for better conversion rates and reduced costs.
- Collaboration: Work closely with cross-functional teams (creative, product, analytics) to align marketing strategies with business goals.
- Market Research: Stay updated on industry trends, competitor activity, and new digital opportunities.
Required Skills:
- 3-5 years in performance marketing or digital advertising.
- Proficiency in Google Ads, Facebook Ads, and analytics tools.
- Strong analytical skills and experience with A/B testing.
- Budget management experience and data-driven decision-making
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