performance Marketing Manager

3 weeks ago


Gurugram, India Ripplewalk Full time

Overview: We are looking for a results-driven Performance Marketing Manager to develop and execute digital marketing campaigns across various platforms. The role focuses on customer acquisition, conversion optimization, and achieving key performance metrics.

Key Responsibilities:

  • Campaign Management: Plan and execute digital campaigns on platforms like Google Ads, Facebook, and . Optimize for traffic, leads, and ROI.
  • Data Analysis: Track and analyze KPIs (CTR, CPC, CPA, ROAS) to evaluate and improve campaign performance.
  • Budget Management: Oversee campaign budgets, ensuring effective allocation to meet performance goals.
  • Optimization: Continuously test, refine, and scale campaigns for better conversion rates and reduced costs.
  • Collaboration: Work closely with cross-functional teams (creative, product, analytics) to align marketing strategies with business goals.
  • Market Research: Stay updated on industry trends, competitor activity, and new digital opportunities.

Required Skills:

  • 3-5 years in performance marketing or digital advertising.
  • Proficiency in Google Ads, Facebook Ads, and analytics tools.
  • Strong analytical skills and experience with A/B testing.
  • Budget management experience and data-driven decision-making



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