Performance Marketing Manager
3 months ago
Job Title: Performance Marketing Manager
Company: Wellbeing Nutrition
Location: Gururgram
Employment Type: Full-Time
Position Overview:
Wellbeing Nutrition is looking for a skilled Performance Marketing Manager with expertise in Google Ads to drive our digital advertising initiatives. As a critical part of our marketing team, you will be responsible for managing and optimizing Google Ads campaigns across various platforms to increase brand visibility, drive targeted traffic, and generate high-quality leads. Your role will focus on delivering measurable business results through strategic ad campaigns, performance analysis, and continuous optimization.
Key Responsibilities:
- Google Ads Campaign Management:
- Develop, execute, and manage Google Ads campaigns across Search, Display, and YouTube to achieve business objectives such as increasing visibility, driving targeted traffic, and boosting lead generation for Wellbeing Nutrition.
- Ad Strategy Development:
- Design and implement data-driven strategies to maximize ROI, CTR, and conversion rates. Continuously improve the effectiveness of ad campaigns based on insights and key performance metrics.
- Keyword Research & Optimization:
- Conduct thorough keyword research to identify high-performing search terms. Optimize ad copy and bidding strategies to drive campaign success and reach target audiences effectively.
- Ad Copy Creation & Design:
- Craft compelling ad copy and collaborate on creative assets that resonate with our audience. Focus on driving engagement, improving brand messaging, and delivering business results.
- Performance Monitoring & Analysis:
- Analyze and monitor Google Ads performance through tools like Google Analytics. Regularly provide detailed reports, actionable insights, and recommendations to improve ad campaigns and optimize spending.
- Budget Management:
- Effectively manage advertising budgets to ensure cost-effective ad spend while maximizing return on investment (ROI).
- Competitor & Industry Analysis:
- Keep track of industry trends, advertising innovations, and competitor activities. Identify potential opportunities and threats to stay ahead in the competitive landscape.
- Collaboration with Marketing Team:
- Work closely with the broader marketing team to align Google Ads initiatives with Wellbeing Nutrition’s overall marketing and brand strategies, ensuring cohesive execution across channels.
Qualifications & Skills:
- Experience:
- Proven experience in managing successful Google Ads campaigns with measurable outcomes, preferably in a fast-paced environment or within the health and wellness industry.
- Technical Expertise:
- Strong proficiency in Google Ads, Google Analytics, keyword research, ad copy creation, and bid management tools.
- Analytical Skills:
- Ability to interpret data, identify trends, and make data-driven decisions that optimize ad performance. Strong focus on improving campaign metrics like CTR, CPA, and ROI.
- Creativity in Ad Development:
- Creative mindset to design engaging ad copy and assets that capture audience attention while adhering to brand guidelines.
- Communication & Collaboration:
- Excellent verbal and written communication skills with the ability to present insights clearly to stakeholders. Comfortable working in cross-functional teams and delivering reports.
- Attention to Detail:
- Meticulous in campaign management, budget tracking, and ensuring ad delivery aligns with the intended marketing objectives.
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