Performance Marketing Specialist

3 weeks ago

Noida, India Adcliq360 Full time

Job Opening: Performance Marketing Specialist (Agency Background Only)

We are looking for a Performance Marketing Specialist with a strong agency background to join our fast-growing digital team. The ideal candidate is data-driven, ROI-focused, and experienced in scaling campaigns across multiple ad platforms.

Key Responsibilities:

Plan, execute, and optimize paid media campaigns across Google Ads (PPC), Meta Ads, Native, and other performance channels.

Manage and scale campaigns focused on CPL, CPS, CPI, ROAS, and CAC goals.

Conduct A/B testing, audience segmentation, and funnel optimization to improve performance.

Monitor and analyze data using GA4, GTM, Appsflyer, Mixpanel, and other attribution/analytics tools.

Prepare detailed performance reports and actionable insights for clients/stakeholders.

Stay ahead of industry trends, platform updates, and new performance marketing strategies.

Requirements:

Mandatory: Proven agency-side experience managing performance marketing campaigns.

Strong expertise in Google Ads, Meta Ads, Native Ads, Display, and Programmatic platforms.

Deep understanding of conversion tracking, attribution modeling, and campaign measurement.

Hands-on experience with GA4, GTM, Apps-flyer, Metapixel (or similar tools).

Excellent analytical skills with the ability to interpret data and optimize accordingly.

Strong communication skills to work with internal teams and clients.

Good to Have:

Experience with app-install campaigns and mobile attribution tools.

Exposure to multiple industries (E-commerce, SaaS, FinTech, D2C, etc.).

Knowledge of automation and AI-driven campaign optimization.

Location: Noida Sector- 62

Employment Type: Full-Time

  • How to Apply: Send your CV/portfolio to with the subject line Performance Marketing Specialist. Please mention your current CTC & expected CTC in email body

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