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Campaign Manager
3 months ago
The brand and product marketing department is driven towards ensuring HDFC Life is one the most preferred life insurance brands. The team undertakes multiple ATL led campaigns to drive awareness, recall and consideration for brand. The team also develops multiple communication efforts to drive awareness, need and understanding for insurance categories and our products.
Roles and Responsibilities:
Category Strategy, Campaign Development & Planning:
Define and develop the business and marketing objectives and annual strategy for the category managed and design annual marketing calendar for the same
Monitoring and reporting market, competition and consumer behaviour with view to incorporate the same into communication planning and development
Maintain / Enhance Brand Awareness and Equity score for the category and hence overall brand
Enhance brand differentiator ‘Sar Utha Ke Jiyo’ through category initiatives
Drive visibility and awareness through relevant marketing efforts for key products/new products for the categories managed
Provide campaign development support to teams (Product, Channel/ Experiential Marketing, etc)
Campaign Implementation:
Ensure alignment of creative agency to brand essence
Development and testing of creative, communication concepts and routes
Ensuring alignment and relevance of all creative / communication to customer needs
Campaign Implementation - Co-ordination with Creative, Media & Online Agencies
Ensuring creative / communication deliver on brand objectives
Adherence to Campaign and Media deadlines
Campaign Execution - Monitoring & Supervision - Quality & Accuracy
Innovations on new media
Work Experience/Qualification:
MBA in Marketing/ Communications
Experience: 2-5 years, relevant work experience in communications with experience in managing and executing customer centric communication across above the line mediums like TV, Digital, Print, Radio and OOH.
