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Campaign Analytics Manager

2 months ago

mumbai, India Corphive Full time
A. Revenue Contribution:
Play a key role in meeting the business objectives through customer engagement across
multiple-channels and touch-points
Work towards increasing the opportunity size for cross sell of products
B. Strategy / Planning:
Plan and implement long/short term strategies based on analytically-validated consumer
behavior to achieve the business objectives
Interact with multiple stakeholders across bank to plan campaign activities
Increase throughput by utilizing the most efficient customer touch points
C. Execution:
Plan and deliver campaigns in collaboration with various stake-holders – Product, Analytics,
Marketing and Campaign operations
Measure and report the outcome of deployed campaigns to management on a regular basis
D. Technical Skills & Knowledge:
Excellent communication, collaboration and presentation skills
Strong problem solving, quantitative and analytical abilities
Strong ability to plan and manage numerous people, projects and processes simultaneously
Ability to conceptualize and automate process to save time and improve efficiency
Highly adaptable to work in pressure environment and has the ability to work at all levels both
within the organization and externally
Know-how of CRM, UNICA and knowledge of SQL will be an added advantage
CTC- 22 LPA