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Assistant Category Manager
2 months ago
Job Description : Category Manager
Location: Hyderabad
The Category Manager with a Digital Marketing Focus at The Good Health Company
will lead the management of product portfolios for the health and wellness division,
with an emphasis on integrating effective digital marketing strategies. Responsible
for overseeing creatives and aligning with Mars for Men and Saturn for Women
brands, this role demands a strategic thinker well-versed in both product
management and digital marketing practices.
Responsibilities:
1. Digital Marketing Integration:
• Develop and execute digital marketing strategies to enhance product visibility and
engagement.
• Collaborate with the marketing team to optimize online channels, including social
media, email, and content marketing.
2. Product Portfolio Management:
• Strategize and implement digital campaigns to drive product awareness and sales.
• Leverage data analytics to assess the performance of digital marketing initiatives
and refine strategies accordingly.
3. Brand Management:
• Ensure digital marketing efforts align with the brand identities of Mars for Men and
Saturn for Women.
• Oversee the creation of compelling digital content that resonates with the target
audience.
4. Creative Management:
• Supervise the development of digital creatives, including graphics, videos, and
other multimedia content.
• Monitor and analyze the effectiveness of digital creative campaigns, making datadriven recommendations for improvement.
5. Vendor Relationships:
• Collaborate with digital marketing agencies and technology vendors to enhance
online presence.
• Evaluate vendor performance and negotiate contracts for digital services.
6. Market Analysis:
• Stay informed about digital marketing trends and innovations within the health and
wellness industry.
• Utilize digital analytics tools to gain insights into consumer behavior and market
trends
