Digital Marketing Specialist

About I-PAC: Indian Political Action Committee (I-PAC) is India’s first & largest cross-party political advocacy group, widely credited to have revolutionized election campaigning in India. I-PAC is the platform for students and young professionals to participate in and make a meaningful contribution to political affairs, grassroots development, and governance of the country without necessarily being part of a political party. Starting as Citizens for Accountable Governance (CAG) in 2013, I-PAC has brought together some of the best minds from diverse academic and professional backgrounds and has provided them with a unique opportunity to engage closely in the election process and influence policymaking in India. For more information on I-PAC, please visit – About the Role: We are looking for an individual to develop, implement, track, and optimize our digital marketing campaigns across all digital channels. You will work with colleagues from across the firm to help our clients launch agile marketing and personalization programs at scale, enabled by data and technology, while plugging into exciting large-scale marketing and digital transformations. As a part of I-PAC’s Digital Team, you will be responsible to conceptualize, strategize and implement innovative social media campaigns across all platforms like Facebook, Google, Twitter, YouTube, Instagram, WhatsApp etc. The candidate must have the ability to thrive in a fast-paced and challenging environment, solving complex problems on an everyday basis, and the tenacity to survive tight deadlines. Job Responsibilities: Work with different teams and clients as digital advocates to ensure the development and implementation of the digital strategy is aligned to user needs and collaborate with key stakeholders to ensure implementation of the digital plans and share best practice. Manage paid campaigns and organic marketing, while working across an exciting and diverse range of platforms, including paid and organic search. Leverage political research and audience insights to think creatively about segmenting, targeting and reaching potential audiences with appropriate channels and messages, and ensure creative validation through testing. Design and draft entire funnel metric reports, analysis, and insights for all channels such as reports for PPC, Social Media, Remarketing, Affiliate, Organic, Native Advertising etc. Measure site traffic, identify and evaluate new digital technologies and optimize marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools. Excellent project management skills and ridiculously high attention to detail. Be a subject matter expert in the areas of website optimization and CRO. Expert in using web analytics tools (Google Analytics, Hotjar, Google Optimize) Possess a good understanding of wireframing and UX process. Minimum Qualifications: MBA or equivalent degree from premier institutes Professionals with minimum 2 years of experience in managing digital campaigns and/or content creation Willingness to travel extensively and work longer hours Strong analytical skills and creative thinking Experience with marketing analytics (Eg: Google Analytics 360º, Adobe Analytics,) and attribution model Preferred Qualifications: Knowledge of digital analytics tools like Google Analytics, Twitter Analytics etc Hands-on experience with Google and Facebook products for reporting and measuring KPIs Experience in setting up and optimizing programmatic campaigns will be an advantage Data-driven thinkers with prior experience in management consulting preferred Location: The base location is Kolkata (However, the candidate should be open to travel as per project requirements)