Visuals and Marketing Lead

4 days ago

Noida, India LOVEGEN Full time

At Lovegen, we've almost rounded off a major rebrand and are on the verge of relaunching with new branding, a revamped website, fresh merchandise, and more. This is a defining moment in our trajectory, and we're looking for a
Visuals and Marketing Lead
to bring our vision to life. It's a super high-ownership role for someone dead serious about building from the ground up. With bold, Western-inspired ideas lined up both online and offline, we want someone on the same wavelength — crazy, proactive, and outside-the-box — to join the core team and build a cult-like community for Lovegen.

Responsibilities

  • Build and scale Lovegen's social-first brand presence through bold campaigns, storytelling, and community-driven content
  • Launch and manage brand campaigns, partnerships, and offline activations to strengthen the positioning
  • Balance experimentation with keeping Lovegen's aesthetic sharp and consistent
  • Continuously evaluate brand campaigns and design next moves based on data and culture - super important as we grow as a brand
  • Drive innovative, Western-inspired creative ideas

Qualifications

  • Minimum 2 years of experience in brand building, social media, visuals or creative direction (fashion or youth culture brands preferred)
  • Strong visual and aesthetic sense, with proven ability to create culturally relevant content
  • Deep understanding of social-first marketing and community building
  • Proactive, experimental mindset — thrives on thinking outside the box
  • Strong execution skills with the ability to manage projects end-to-end

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