Visuals and Marketing Lead

7 days ago

Noida, Uttar Pradesh, India LOVEGEN Full time
Job Description

At Lovegen, weve almost rounded off a major rebrand and are on the verge of relaunching with new branding, a revamped website, fresh merchandise, and more. This is a defining moment in our trajectory, and were looking for a Visuals and Marketing Lead to bring our vision to life. Its a super high-ownership role for someone dead serious about building from the ground up. With bold, Western-inspired ideas lined up both online and offline, we want someone on the same wavelength crazy, proactive, and outside-the-box to join the core team and build a cult-like community for Lovegen.

Responsibilities

- Build and scale Lovegens social-first brand presence through bold campaigns, storytelling, and community-driven content
- Launch and manage brand campaigns, partnerships, and offline activations to strengthen the positioning
- Balance experimentation with keeping Lovegens aesthetic sharp and consistent
- Continuously evaluate brand campaigns and design next moves based on data and culture - super important as we grow as a brand
- Drive innovative, Western-inspired creative ideas

Qualifications

- Minimum 2 years of experience in brand building, social media, visuals or creative direction (fashion or youth culture brands preferred)
- Strong visual and aesthetic sense, with proven ability to create culturally relevant content
- Deep understanding of social-first marketing and community building
- Proactive, experimental mindset thrives on thinking outside the box
- Strong execution skills with the ability to manage projects end-to-end

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