Marketing Director

2 weeks ago


delhi, India LTIMindtree Full time
Open for all LTIM locations
Partner with sales to develop an end-to-end customer acquisition strategy and the operational marketing plan to execute it.
Serve as a subject matter expert on engagement, performance, and Return on Marketing Investment metrics.
Lead and grow a team of marketing professionals to achieve key business metrics including MQLs, SALs, and closed deals.
Be accountable for meeting/exceeding attainment of sales pipeline goals.
Frame, forecast, measure, analyze, and report on the impact of revenue marketing activities on sales pipeline and bookings.
Develop and manage end-to-end reporting and analytics tools and processes to enable clear, consistent, and frequent communication of goals and success metrics to the broader organization and to ensure accountability across the lead-to-revenue lifecycle.
Continuously evaluate the performance and cost of acquisition activities, adjusting demand tactics and strategy accordingly.
Ensure efficient, productive relationship with Sales, with clear alignment on campaign and target account strategy.
Requirements
10+ years of marketing experience with demonstrated success in online demand generation for B2B SaaS product companies.
A track record of successful lead generation, nurture, and integrated marketing campaigns.
Deep experience in B2B online marketing tactics and marketing tools such as Hubspot, DemandBase, ZoomInfo, and LinkedIn.
Proven track-record of success in partnering with Sales for common goals.
Demonstrated analytical ability and orientation to detail.
Comfort managing a balance of day-to-day execution and high-level strategy across multiple disciplines with one common goal.
Experience managing external vendors and agencies.

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