Director - Performance Marketing
3 weeks ago
Role Summary
The Director - Performance Marketing establishes and implements digital strategy to drive revenue and grow business for Unacademy’s Business Categories. The ideal candidate will serve as the digital thought leader, helping to identify trends, evolving best practices, and new technologies/tools for all digital efforts that drive engagement and ROI.
Key Responsibilities:
Create and implement a digital marketing strategy to drive awareness, traffic, leads and conversions
Devise the strategy for PPC, Affiliate and Performance marketing, and lead the in-house teams for management of all Digital Media (Paid Social, Display, Programmatic, & Video), database marketing (primarily email, push notification & SMS).
Responsible for setting the category specific Performance Marketing and Acquisition Strategy, including planning, budgeting, reporting and execution across multiple channels (owned & paid).
Generate website & app traffic/searches with multi-channel & testing approach
Apply customer and channel insights to inform and evolve our customer segmentation strategy for omni-channel growth
Setting up attribution models, multi-channel tracking
Create, maintain, and optimise PPC campaigns, ad-copies, landing pages, A/B testing, budgeting
Develop robust performance reporting framework, analytics, and ROI tracking for our mobile app and digital channels to continually optimize and improve our marketing investments.
Manage third parties effectively such as digital agencies and service providers
Qualifications Required:
MBA in Marketing or any other related field with minimum 9 years of experience in performance marketing, with an experience of leading a team.
Experience in marketing automation tools like Intercom, Web Engage & Clevertap
Good understanding of PPC, programmatic, social and affiliate-based marketing with proven results
Strong data-driven orientation and analytical mindset with a focus on ROI
Comfortable working in a fast-paced environment
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Director - Performance Marketing
3 weeks ago
Delhi, India Unacademy Full timeDIRECTOR – PERFORMANCE MARKETINGRole SummaryThe Director Performance Marketing establishes and implements digital strategy to drive revenue and grow business for Unacademy’s Business Categories. The ideal candidate will serve as the digital thought leader, helping to identify trends, evolving best practices, and new technologies/tools for all digital...
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