Marketing Lead for HCLTech CareerShaper
4 hours ago
About CareerShaper:Career Shaper is a proprietary solution, learning and assessment platform from HCLTech for driving talent transformation and mobility for enterprises, talent development organizations and government skills missions worldwide.This young business division is run with a start-up zeal by a small group of highly motivated, like-minded individuals. Leveraging HCLTech’s business expert pool and an ever-growing inventory of diverse tracks, Career Shaper delivers purposeful outcomes through a balanced delivery approach. Overview:We seek a dynamic and experienced Marketing Lead to join our
CareerShaper
team. The ideal candidate will have a strong background in product marketing, alliance marketing and B2B2C marketing. This role requires a strategic thinker with excellent operational skills, creativity and the ability to manage multiple stakeholders and agencies.Note :
This role is designed to empower a strong woman lead, aligning with our commitment to diversity and inclusion.
Key Responsibilities:Develop and execute comprehensive marketing strategies for CareerShaper, targeting enterprises, government organizations and end-users.Manage end-to-end marketing campaigns, including strategy, execution, operations and reporting.Collaborate with internal teams and external agencies to create marketing collateral, event materials and thought leadership content.Drive joint marketing initiatives, events, thought leadership and PR with partners.Analyze market trends and customer needs to refine marketing strategies and product positioning.Ensure effective communication and alignment with senior leadership by creating a regular cadence and information-sharing mechanism.Manage relationships with advertising agencies, content providers and other external partners.Oversee the creation and distribution of marketing content, ensuring consistency and alignment with brand guidelines.
Qualifications:Management degree with 10+ years of relevant experienceProven experience in product marketing and alliance marketing, preferably in a tech or learning platform environment.Strong understanding of B2B and B2B2C marketing dynamics.Excellent analytical skills and the ability to derive insights from data.Exceptional operational skills, including event management and project management.Creative mindset with strong writing and editing skills.Ability to manage expectations of senior leaders – internally and in partner organizations and work in a fast-paced environment.Experience in managing external agencies and partners.
Preferred Experience:Background in tech companies or startups with a focus on enablement marketing.Experience in marketing roles within product companies.Familiarity with talent transformation, skill development and learning platforms.
Location:We are looking for a marketer to support the CareerShaper business worldwide. This position is based in India, and the candidate can work from our offices in Noida, Bangalore, or Chennai.
Application Process:Interested candidates should submit resumes and cover letters
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