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Catering Sales Manager
2 months ago
Key Responsibilities:
- Sales & Business Development:
- Proactively identify and pursue new catering sales opportunities for corporate events, weddings, conferences, and other special events.
- Develop relationships with potential and existing clients, including corporate customers, event planners, and local businesses.
- Conduct sales calls, site visits, and presentations to prospective clients to showcase the hotel’s catering facilities and services.
- Prepare and present proposals and contracts tailored to clients' needs, maximizing revenue.
- Event Coordination:
- Collaborate with clients to plan and coordinate all aspects of their events, including food and beverage services, room setup, décor, and audiovisual needs.
- Work closely with the banquet team, chefs, and other departments to ensure the smooth execution of events.
- Ensure client satisfaction by overseeing the event from start to finish and troubleshooting any issues that arise during the event.
- Revenue Management:
- Meet or exceed monthly and annual catering sales targets.
- Monitor and analyse market trends, competitor offerings, and customer feedback to adjust sales strategies accordingly.
- Maximize revenue opportunities by upselling additional services such as décor, entertainment, and special menu items.
- Client Relationship Management:
- Maintain strong relationships with repeat clients to ensure long-term partnerships and repeat business.
- Ensure post-event follow-up to gather client feedback and build loyalty.
- Develop and maintain a database of prospective and existing clients to generate future business leads.
- Administrative Duties:
- Prepare detailed event orders, contracts, and invoices to ensure accurate billing and payment collection.
- Maintain accurate records of all catering sales activities, leads, and bookings using the hotel’s CRM system or software.
- Develop marketing materials and promotions to attract new business in collaboration with the hotel's marketing team.
Key Qualifications:
- Education: Bachelor's degree in Hospitality Management, Business Administration, Marketing, or a related field is preferred.
- Experience: 5 - 6 years of experience in catering sales, event planning, or hospitality sales.
- Skills:
- Strong sales and negotiation skills with a proven ability to close deals.
- Excellent interpersonal and communication skills (both verbal and written).
- Strong organizational skills with the ability to manage multiple events simultaneously.
- Attention to detail and the ability to anticipate and respond to client needs.
- Proficiency in using CRM systems, Microsoft Office Suite, and event management software.
Key Competencies:
- Goal-oriented with a strong drive for achieving sales targets.
- Ability to thrive in a fast-paced, dynamic environment.
- Customer-focused mindset with a commitment to delivering exceptional service.
- Team player who can collaborate effectively with other hotel departments.
Working Conditions:
- May be required to work evenings, weekends, and holidays based on the needs of events.
- Often involves walking and standing for extended periods while overseeing events.