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Performance Marketing Associate

4 months ago

india Fincity Full time

Role Overview:


We are seeking a passionate and data-driven Performance Marketing Specialist specializing in Google Ads and AdWords to join our dynamic marketing team. The ideal candidate will be responsible for developing, implementing, and optimizing our online marketing campaigns to drive customer acquisition, increase brand awareness, and maximize ROI.


Key Responsibilities:


  • Execute, optimize and manage end-to-end Google AdWords campaigns for lead generation including keyword selection, ad copy creation, budget allocation, and bid management, to maximize conversions and achieve predetermined KPIs.
  • Conduct comprehensive market research, including keyword analysis and audience research, to identify target audience segments and optimize advertising strategies accordingly.
  • Implement effective tracking mechanisms, such as conversion tracking and ROI using analytics tools, to measure campaign performance and gather insightful data for continuous improvement.
  • Monitor campaign performance metrics, analyze data, generate reports, and provide insights on campaign effectiveness.
  • Create compelling ad copies and A/B test various ad creatives to enhance click-through and conversion rates.
  • Collaborate with the content and design teams to develop landing pages and assets aligned with campaign strategies.
  • Utilize advanced features of Google Ads and AdWords, including remarketing, audience segmentation, and bid strategies, to enhance campaign effectiveness.
  • Stay updated with industry trends, best practices, and algorithm changes to adapt strategies accordingly.
  • Generate comprehensive reports and present actionable insights to the marketing team and stakeholders.


Requirements:


  • 2-4 years of experience.
  • Bachelor's degree in Marketing, Business, or related field.
  • Proven experience in managing Google Ads and AdWords campaigns with a track record of successful performance marketing.
  • Strong analytical skills with the ability to interpret data, analyze results, and optimize campaigns for maximum ROI.
  • Proficiency in Google Analytics, Google Tag Manager, and other relevant analytics tools.
  • In-depth knowledge of digital ads and their impact on campaign performance.
  • Excellent communication skills with the ability to work collaboratively in a cross-functional team environment.
  • Certifications in Google Ads, AdWords & Real Estate experience are a plus.