Performance Marketing

1 day ago

Thane HO, India 5paisa Full time
Performance MarketingAbout us: Embark on a fintech journey like never before with 5paisa. We're not just redefining finance;

we're rewriting the rules. Join us at the forefront of innovation, where your career is a thrilling adventure in the future of fintech. With cutting-edge tech, transparent transactions, and user-centric design, 5paisa is your gateway to a career that's as dynamic as you are. Ready to be a part of the revolution? Welcome to 5paisa, where your aspirations meet innovation.What We’re Looking For:We are looking for a seasoned Senior Performance Marketing Manager to join our growing team. In this role, you will be responsible for developing and executing high-impact performance marketing strategies across multiple digital channels to achieve our business objectives.What You Can Expect:Learning and Growth: Be part of a team that values continuous learning and encourages mentorship. Your journey with us will involve expanding your skill set and shaping your career path.Dynamic Environment: Expect a dynamic and challenging work environment where your expertise directly influences the success of our private cloud platform.Mentorship and Leadership: Experience a collaborative culture where your contributions matter. Foster a learning environment by providing mentorship and technical leadership.Responsibilities:Execute, optimize and manage end-to-end Google AdWords, Social Media Marketing, Content Marketing, Video and Affiliates, Campaigns for lead generation including keyword selection, ad copy creation, budget allocation to maximize conversions.Develop and implement comprehensive performance marketing strategies to drive traffic, conversions, and revenue across various digital channels.Responsible for end-to-end campaign management, Lead to Acquisition to Customer Experience to Cross Sell to Retention.Conduct comprehensive market research, including keyword analysis and audience research, to identify target audience segments and optimize advertising strategies accordingly.Implement effective tracking mechanisms, such as conversion tracking and ROI using analytics tools, to measure campaign performance and gather insightful data for continuous improvement.Lead and mentor a team of performance marketing specialists, providing guidance and support to maximize individual and team performance.Monitor campaign performance metrics, analyze data, generate reports, and provide insights on campaign effectiveness.Collaborate with the internal stakeholders including product and design teams to develop landing pages and assets aligned with campaign strategies.Stay abreast of industry best practices, emerging trends, and technological advancements in digital marketing, and incorporate relevant innovations into marketing strategies.Generate comprehensive reports and present actionable insights to the marketing team and stakeholders.Qualifications:3-5 years of experience in performance marketing with a strong focus on digital advertising channels.Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree a plus).Proven track record of developing and executing successful performance marketing strategies that deliver measurable results and achieve business goals.In-depth knowledge of digital advertising platforms (e.G., Google Ads, Facebook Ads, etc.) and campaign management best practices.Strong analytical skills with experience in marketing analytics platforms (e.G., Google Analytics, etc.).Excellent communication, presentation, and interpersonal skills.Ability to manage multiple priorities and deadlines in a fast-paced environment.A self-starter with a strong sense of ownership and a data-driven approach to decision-making.

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