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Performance Marketing

2 months ago

Thane, India 5paisa Full time

Performance Marketing


About us:

Embark on a fintech journey like never before with 5paisa. We're not just redefining finance; we're rewriting the rules. Join us at the forefront of innovation, where your career is a thrilling adventure in the future of fintech. With cutting-edge tech, transparent transactions, and user-centric design, 5paisa is your gateway to a career that's as dynamic as you are. Ready to be a part of the revolution? Welcome to 5paisa, where your aspirations meet innovation.


What We’re Looking For:

We are looking for a seasoned Senior Performance Marketing Manager to join our growing team. In this role, you will be responsible for developing and executing high-impact performance marketing strategies across multiple digital channels to achieve our business objectives.


What You Can Expect:

  • Learning and Growth: Be part of a team that values continuous learning and encourages mentorship. Your journey with us will involve expanding your skill set and shaping your career path.
  • Dynamic Environment: Expect a dynamic and challenging work environment where your expertise directly influences the success of our private cloud platform.
  • Mentorship and Leadership: Experience a collaborative culture where your contributions matter. Foster a learning environment by providing mentorship and technical leadership.


Responsibilities:

  • Execute, optimize and manage end-to-end Google AdWords, Social Media Marketing, Content Marketing, Video and Affiliates, Campaigns for lead generation including keyword selection, ad copy creation, budget allocation to maximize conversions.
  • Develop and implement comprehensive performance marketing strategies to drive traffic, conversions, and revenue across various digital channels.
  • Responsible for end-to-end campaign management, Lead to Acquisition to Customer Experience to Cross Sell to Retention.
  • Conduct comprehensive market research, including keyword analysis and audience research, to identify target audience segments and optimize advertising strategies accordingly.
  • Implement effective tracking mechanisms, such as conversion tracking and ROI using analytics tools, to measure campaign performance and gather insightful data for continuous improvement.
  • Lead and mentor a team of performance marketing specialists, providing guidance and support to maximize individual and team performance.
  • Monitor campaign performance metrics, analyze data, generate reports, and provide insights on campaign effectiveness.
  • Collaborate with the internal stakeholders including product and design teams to develop landing pages and assets aligned with campaign strategies.
  • Stay abreast of industry best practices, emerging trends, and technological advancements in digital marketing, and incorporate relevant innovations into marketing strategies.
  • Generate comprehensive reports and present actionable insights to the marketing team and stakeholders.


Qualifications:

  • 3-5 years of experience in performance marketing with a strong focus on digital advertising channels.
  • Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree a plus).
  • Proven track record of developing and executing successful performance marketing strategies that deliver measurable results and achieve business goals.
  • In-depth knowledge of digital advertising platforms (e.g., Google Ads, Facebook Ads, etc.) and campaign management best practices.
  • Strong analytical skills with experience in marketing analytics platforms (e.g., Google Analytics, etc.).
  • Excellent communication, presentation, and interpersonal skills.
  • Ability to manage multiple priorities and deadlines in a fast-paced environment.
  • A self-starter with a strong sense of ownership and a data-driven approach to decision-making.