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    4 months ago

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Performance Marketing

2 months ago

Thane HO, India Mosaic Wellness Full time

Who We Are:Mosaic Wellness is building digital first, health brands for elective health concerns.Man Matters, is a digital elective health platform for men, helping 2.5M+ men every year diagnose and solve for their hair loss, beard growth, fitness and nutrition concerns by offering personalized treatment plans and access to expert doctors and health coaches.Be Bodywise, is an online women’s elective health platform, serving 4M+ women every year by providing personalized solutions and doctor consults across concerns for hair health, body care, Sleep and nutrition.Little Joys is an online health platform for kids, helping 2M+ parents every year solve for their child’s physical, mental and emotional development by offering age-appropriate solutions for nutrition, immunity, brain health, bone health with access to expert doctors and nutritionists.Your Role in Our Success:Manage and deliver on the key acquisition metrics on Google/Meta AdsExpand scale and drive efficiency across the marketing funnel through campaign optimizationsDrive growth and app engagement through the UAC/AAA campaignImplement and standardize detailed reporting on campaign performanceCollaborate with the Brand and Category team to plan the marketing spend, and experiment with multiple narrativesWhat Makes You a Great Fit:2 4 years of experience managing Performance Marketing campaignsKnowledge of the nuances of Meta, UAC, Search, Discovery, Shopping, Performance Max, and Demand Gen campaignsDetail-oriented, with the ability to generate and deep-dive into analytical, actionable insightsA balance of analytical and creative thinking(preferred) Past experience with D2C brands in a performance marketing role(preferred) Experience with MixPanel, or similar platforms