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Assistant Brand Manager
3 weeks ago
Greetings from Parag Milk Foods,
We are looking for an Assistant Brand Manager (candidates from Tier 1 companies are preferred),
Experience - Minimum 5 years,
5 days working,
Location - Vidyavihar, Mumbai.
Responsibilities:
1. Digital Campaign Management:
Plan, execute, and optimize digital marketing campaigns across various channels, including social media, email, display advertising, and search engine marketing.
Monitor and analyze campaign performance metrics to ensure alignment with business goals.
2. Content Development:
Collaborate with the content team to create engaging and on-brand digital content, including social media posts, blog articles, email campaigns, and multimedia assets.
3. Social Media Management:
Manage and grow social media channels, including content scheduling, community engagement, and influencer outreach.
Monitor social media trends and industry developments to identify opportunities for brand participation.
4. SEO and SEM:
Implement SEO strategies to improve organic search rankings and visibility.
Collaborate with the marketing team to manage and optimize search engine marketing (SEM) campaigns.
5. Analytics and Reporting:
Utilize analytics tools to track and report on key performance indicators (KPIs) for digital marketing initiatives.
Provide regular reports on campaign performance, user engagement, and audience demographics.
6. Brand Guidelines Compliance:
Ensure all digital marketing activities adhere to brand guidelines and maintain a consistent brand voice and image.
7. Collaboration with Cross-Functional Teams:
Work closely with the design, product, and sales teams to align digital marketing efforts with overall brand and business strategies.
8. Innovation and Research:
Stay updated on industry trends and emerging digital marketing technologies.
Propose and implement innovative digital marketing strategies to drive brand growth.
Regards,
Jubin,
HR Team.
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