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Assistant Brand Manager

4 months ago

Mumbai Metropolitan Region, India Parag Milk Foods Full time

Greetings from Parag Milk Foods,

We are looking for an Assistant Brand Manager (candidates from Tier 1 companies are preferred),

Experience - Minimum 5 years,

5 days working,

Location - Vidyavihar, Mumbai.


Responsibilities:

1. Digital Campaign Management:

 Plan, execute, and optimize digital marketing campaigns across various channels, including social media, email, display advertising, and search engine marketing.

 Monitor and analyze campaign performance metrics to ensure alignment with business goals.

2. Content Development:

 Collaborate with the content team to create engaging and on-brand digital content, including social media posts, blog articles, email campaigns, and multimedia assets.

3. Social Media Management:

 Manage and grow social media channels, including content scheduling, community engagement, and influencer outreach.

 Monitor social media trends and industry developments to identify opportunities for brand participation.

4. SEO and SEM:

 Implement SEO strategies to improve organic search rankings and visibility.

 Collaborate with the marketing team to manage and optimize search engine marketing (SEM) campaigns.

5. Analytics and Reporting:

 Utilize analytics tools to track and report on key performance indicators (KPIs) for digital marketing initiatives.

 Provide regular reports on campaign performance, user engagement, and audience demographics.

6. Brand Guidelines Compliance:

 Ensure all digital marketing activities adhere to brand guidelines and maintain a consistent brand voice and image.

7. Collaboration with Cross-Functional Teams:

 Work closely with the design, product, and sales teams to align digital marketing efforts with overall brand and business strategies.

8. Innovation and Research:

 Stay updated on industry trends and emerging digital marketing technologies.

 Propose and implement innovative digital marketing strategies to drive brand growth.


Regards,

Jubin,

HR Team.