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Assistant Brand Manager- Makeup

4 months ago

Mumbai Metropolitan Region, India Pilgrim Full time

About the Role

Assistant Brand Manager - Embark on a vibrant adventure as the Assistant Brand Manager for Makeup, where each hue narrates a tale and every creation is a stroke of brilliance. Together, let's add beauty to the world, enriching it one lipstick at a time.


Roles and Responsibilities

  • Develop and implement comprehensive marketing strategies specific to the makeup category.
  • Contribute to the development of marketing campaigns, promotions, and product launches to drive brand visibility and sales.
  • Accelerate Brand Awareness through excellent marketing execution, both online and offline
  • Lead creative development, big Idea thinking, to move awareness, consideration, and trials
  • Launch NPDs with actionable marketing plans and go-to-market strategies
  • Liaise across various functions and collaborate for day-to-day functioning and business growth
  • Establish performance standards, cost and price parameters, market applications, and sales estimates
  • Measure and report the performance of all marketing campaigns, and assess ROI and KPIs
  • Analyze brand positioning and consumer insights through regular consumer research
  • Monitor market trends, research consumer markets and competitors’ activities
  • Devise innovative growth strategies and look for opportunities in the market
  • Align the company around the brand’s direction, choices, and tactics



The Ideal Profile

● 4+ years’ experience in Brand Management

● Experience in Makeup/Skincare or any FMCG brand preferred

● Solid understanding of consumer needs and behaviours

● Strong analytical ability – analyze data, develop insights, etc

● Strong communication and interpersonal skills. Especially the ability to work cross-departments to achieve results.

● Have the ability to think big, delivering innovative strategic solutions

● Budget management skills