Digital marketing mangerexecutive
3 weeks ago
KeyResponsibilities:
- Develop and managedigital marketing campaigns
- Create and manageSEO/SEM strategies
- Conduct keyword research andoptimize content
- Track and analyze websitetraffic and provide regular internalreports
- Collaborate with internal teams tocreate landing pages and optimize the userexperience
- Utilize strong analytical ability toevaluate endtoend customer experience
- Manageand improve online content considering SEO and GoogleAnalytics
- Oversee the social mediastrategy
- Measure and report performance of alldigital marketing campaigns
- Identify trends andinsights and optimize spending and performance based oninsights
- Brainstorm new and creative growthstrategies
- Plan execute and measure experimentsand conversion tests
- Instrument conversionpoints and optimize user funnels
- Collaboratewith agencies and other vendorpartners
- Bachelors degree inMarketing Communications or relatedfield
- Proven working experience in digitalmarketing
- Demonstrable experience leading andmanaging SEO/SEM marketing database email social media and/ordisplay advertising campaigns
- Highly creativewith experience in identifying target audiences and devisingdigital campaigns that engage inform andmotivate
- Experience in optimizing landing pagesand user funnels
- Solid knowledge of websiteanalytics tools (e.g. Google Analytics NetInsight OmnitureWebTrends)
- Strong analytical skills anddatadriven thinking
- Uptodate with the latesttrends and best practices in online marketing andmeasurement
- Experience in setting up andoptimizing Google Adwords campaigns
- Strongunderstanding of current online marketing concepts strategy andbest practices
- Experience with A/B andmultivariate experiments
- Working knowledge ofad serving tools
- Experience in setting up andoptimizing Google Adwords campaigns
- Workingknowledge of HTML CSS and JavaScript development andconstraints
- Strong analytical and datadriventhinking
Note:This is equity basedrole
seo,sem,analytics,contentmarketing,social media management,ppc,email marketing,marketingstrategy,digital marketing,campaigns,googleadwords
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