Digital marketing mangerexecutive

3 weeks ago


sany, India Mentorsity Full time
Overview: The DigitalMarketing Manager/Executive plays a crucial role in developingimplementing and managing marketing campaigns that promote acompany and its products or services. This position focuses onutilizing digital channels to drive brand awareness and leadgeneration. The individual in this role will be responsible forcreating and executing digital marketing strategies analyzing thesuccess of campaigns and collaborating with crossfunctional teamsto enhance the companys onlinepresence.
KeyResponsibilities:
  • Develop and managedigital marketing campaigns
  • Create and manageSEO/SEM strategies
  • Conduct keyword research andoptimize content
  • Track and analyze websitetraffic and provide regular internalreports
  • Collaborate with internal teams tocreate landing pages and optimize the userexperience
  • Utilize strong analytical ability toevaluate endtoend customer experience
  • Manageand improve online content considering SEO and GoogleAnalytics
  • Oversee the social mediastrategy
  • Measure and report performance of alldigital marketing campaigns
  • Identify trends andinsights and optimize spending and performance based oninsights
  • Brainstorm new and creative growthstrategies
  • Plan execute and measure experimentsand conversion tests
  • Instrument conversionpoints and optimize user funnels
  • Collaboratewith agencies and other vendorpartners
RequiredQualifications:
  • Bachelors degree inMarketing Communications or relatedfield
  • Proven working experience in digitalmarketing
  • Demonstrable experience leading andmanaging SEO/SEM marketing database email social media and/ordisplay advertising campaigns
  • Highly creativewith experience in identifying target audiences and devisingdigital campaigns that engage inform andmotivate
  • Experience in optimizing landing pagesand user funnels
  • Solid knowledge of websiteanalytics tools (e.g. Google Analytics NetInsight OmnitureWebTrends)
  • Strong analytical skills anddatadriven thinking
  • Uptodate with the latesttrends and best practices in online marketing andmeasurement
  • Experience in setting up andoptimizing Google Adwords campaigns
  • Strongunderstanding of current online marketing concepts strategy andbest practices
  • Experience with A/B andmultivariate experiments
  • Working knowledge ofad serving tools
  • Experience in setting up andoptimizing Google Adwords campaigns
  • Workingknowledge of HTML CSS and JavaScript development andconstraints
  • Strong analytical and datadriventhinking

Note:This is equity basedrole

seo,sem,analytics,contentmarketing,social media management,ppc,email marketing,marketingstrategy,digital marketing,campaigns,googleadwords



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