Director SEO
1 month ago
Organisation: Advertising agency in Gurgaon
Director SEO
WFO- 5 days
Essential Duties and Responsibilities:
Development of SEO strategies and executing SEO tactics
Create and execute effective SEO pitches to prospective clients.
Development of training programs for the SEO Team to allow them on-going success in organic search marketing.
Lead and develop an experienced SEO team of 30 professionals, to drive successful client engagements.
Understanding and adherence to search engine algorithms, shifts, requirements, and best practices.
Keyword research strategies (terms, head/tail, user intent, etc)
Site structure analysis, navigation, page construction and additional site audits recommendations for optimal
search engine friendliness & indexing
On-page optimization including content development strategies supported by professional copywriting (meta tags, content relevancy, keyword integration, semantic relevance, etc)
Link building strategies and execution; including viral and buzz-oriented efforts.
Should have knowledge about Social Media, App Store Optimization - Android, iTunes), advanced knowledge of Google Analytics.
Client reporting, analytics, Key Performance Indicators, and metrics for client evaluation
Work collaboratively with web developers and creative to ensure development of standards-compliant sites with efficient page-load times and easy-to-maintain code.
Education and/or Work Experience Requirements:
Bachelors degree
Excellent verbal and written communication skills, including ability to effectively communicate with internal and external stakeholders
Excellent computer proficiency (MS Office – Word, Excel and Outlook)
Must be able to work under pressure and meet deadlines, while maintaining a positive attitude and providing exemplary customer service
Ability to work independently and to carry out assignments to completion within parameters of instructions given,prescribed routines, and standard accepted practices.
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