Marketing Director

3 days ago

India GreenBlueBrown Full time

Company Description

GreenBlueBrown is a premier MarTech agency nestled in the vibrant Los Angeles Valley. We are at the forefront of blending advanced marketing strategies with state-of-the-art digital technology to serve both established enterprises and ambitious startups. Our expertise lies in crafting tailored solutions that bolster and expand digital footprints. With a robust 34 years of collective experience spanning diverse industries, our team is passionately committed to empowering clients and driving their marketing success.


Role Description

We are currently seeking a dynamic and passionate candidate for the role of Marketing Director. This is a full-time remote position requiring 10+ years of experience in the US market. This role is for our long-term client which is one of the top Law firms in California.

As the Marketing Director, you will be responsible for supervising the marketing activities in the US market. This would include but not limited to, creating annual marketing plans, conducting market research, and managing quarterly marketing campaigns. You will collaborate closely with the team here in the US to comprehend their business needs and goals and develop efficient marketing strategies to help them achieve their objectives.


Job Responsibilities:


Strategy Development:

  • Develop and implement marketing plans and strategies that align with the firm's overall business objectives and revenue goals

Brand Management: 

  • Ensure consistent messaging and branding across all channels, aligning with the core value proposition.
  • Overseeing the production and distribution of marketing materials, such as brochures, newsletters, and website content.

Lead Generation:

  • Create and execute lead-generation plans that deliver significant volumes of marketing-qualified leads cost-effectively, including organic SEO, email marketing, social media, and new marketing channels
  • Coordinating events and sponsorship to build relationships with clients and prospects
  • Developing and maintaining relationships with key stakeholders, such as industry associations, trade groups, and media outlets.

Content Creation:

  • Oversee the creation of engaging legal technical content that educates the client’s target audience about the services and showcases the value of their deep legal expertise and solutions.
  • Building marketing assets like case studies, whitepapers, videos, blogs, etc.
  • Organic SEO: Optimizing website elements such as meta tags, headers, and content for targeted keywords

Team Leadership:

  • Creating and managing the firm's marketing budget, including tracking expenses and measuring return on investment.
  • Working with leadership, sales, and operations team to build a high-performing and mission-driven marketing team.

Performance Metrics:

  • Set and report KPIs for marketing efforts focused on driving up awareness among client’s target customers, lead generation, lead conversion rates, and driving down customer acquisition cost.
  • Ability to monitor key performance metrics and make real-time decisions based on findings with a focus on maximizing lead generation
  • Technical SEO: Ensuring the website’s technical aspects (e.g., site speed, mobile-friendliness, crawlability) are optimized.
  • Regularly monitor and report on conversion metrics, including website visits, form submissions, downloads, and sale
  • Marketing responsibilities include monthly reporting on the new case retention database. Reporting includes showcasing monthly intake calls received, the number of inquiries conducted, cases accepted and rejected, and the number pending determination from Wix CRM.

Market Analysis:

  • Oversees and evaluates market research/new industry opportunities and adjusts marketing strategy to meet changing market and competitive conditions

Social Media Management: 

  • Develop social media strategies and manage corporate social media channels (LinkedIn, Instagram, Facebook, etc.) to increase followers, and engagement to ultimately build awareness and drive leads.


Skill Set

  • Understanding of B2C marketing.
  • Experience with various marketing tools (email campaign, social media advertising, analytics)
  • Strong presentation and analytical skills
  • Strong understanding of Marketing principles and strategies
  • Experience in Sales and client relationship management
  • Strong understanding of Marketing principles and strategies
  • Highly articulate, story-telling capability
  • Strong understanding of prevalent digital marketing technologies

Requirements

  • Ability to work independently and remotely
  • Able to work in PST time zones and has experience catering to the North American market.
  • Great attention to detail and quality control
  • Excellent communication (Spoken and written English)
  • Excellent leadership, and organizational skills


Qualifications & Requirements

  • MBA with specialization in marketing or brand management
  • 10 years of professional work experience in business and corporate Marketing. Legal marketing experience is a plus
  • Valid US B1/B2 visa

  • Marketing Director

    4 weeks ago

    India moCal Full time

    Company Description moCal is a profitable company that is changing the way the world schedules. We offer ample opportunities to accelerate your career and are passionate about providing an elegant, delightful experience for our customers. Our powerful yet simple automated scheduling platform takes the work out of connecting with others, allowing users to...

  • Marketing Director

    4 weeks ago

    india moCal Full time

    Company Description moCal is a profitable company that is changing the way the world schedules. We offer ample opportunities to accelerate your career and are passionate about providing an elegant, delightful experience for our customers. Our powerful yet simple automated scheduling platform takes the work out of connecting with others, allowing users to...

  • Marketing Director

    3 weeks ago

    India Moris Media Full time

    Company Description Moris Media is one of the largest and most comprehensive PR & Digital Marketing agencies, serving in more than 40+ countries. We offer services in 10+ languages and have experts known as Digital Doctors who provide strategic guidance based on clients' goals and requirements. Our mission is to spread the significance of digital marketing...

  • Marketing Director

    3 weeks ago

    India Moris Media Full time

    Company Description Moris Media is one of the largest and most comprehensive PR & Digital Marketing agencies, serving in more than 40+ countries. We offer services in 10+ languages and have experts known as Digital Doctors who provide strategic guidance based on clients' goals and requirements. Our mission is to spread the significance of digital marketing...

  • Marketing Director

    4 weeks ago

    India Moris Media Full time

    Company Description Moris Media is one of the largest and most comprehensive PR & Digital Marketing agencies, serving in more than 40+ countries. We offer services in 10+ languages and have experts known as Digital Doctors who provide strategic guidance based on clients' goals and requirements. Our mission is to spread the significance of digital marketing...

  • Marketing Director

    4 weeks ago

    india Moris Media Full time

    Company Description Moris Media is one of the largest and most comprehensive PR & Digital Marketing agencies, serving in more than 40+ countries. We offer services in 10+ languages and have experts known as Digital Doctors who provide strategic guidance based on clients' goals and requirements. Our mission is to spread the significance of digital marketing...

  • Marketing Director

    1 week ago

    India moCal Full time

    Company DescriptionmoCal is a successful company revolutionizing the world of scheduling. We provide great opportunities for advancing your career and are devoted to delivering a sophisticated, enjoyable experience for our clients. Our efficient automated scheduling platform streamlines the process of connecting with others, enabling users to boost their...

  • Marketing Director

    2 days ago

    india RGBEE EDUCATIONAL FOUNDATION Full time

    Job Title:Marketing Director Location: Bangalore, India Company: GoldenBee Global School About Us: GoldenBee Global School is a premier educational institution dedicated to fostering academic excellence and holistic development. Our mission is to provide an innovative and inclusive learning environment that prepares students for a globalized world. We are...

  • Digital Marketing Director

    4 weeks ago

    india HC Robotics Pvt Ltd, India Full time

    Company Description HC Robotics Pvt Ltd, located in Hyderabad, specializes in the research, design, and manufacture of customized hardware and software solutions including Mobile LiDAR, Truly3D LiDAR Viewer, Ropoli, and AI-based image processing solutions. Our products are designed to provide best-in-class LiDAR Survey services for industries such as Telecom...

  • Marketing Director

    1 week ago

    India Peoplr Full time

    Job Description Marketing Director Are you a standout marketing professional who is skilled in B2B strategy and enjoys finding fresh, clever ways to communicate complex subject matter? Would you love the opportunity to lead a team in developing integrated marketing campaigns and coordinate all the moving pieces? This innovative, collaborative financial...

  • Director - Performance Marketing

    2 months ago

    india Unacademy Full time

    DIRECTOR – PERFORMANCE MARKETING Role Summary The Director - Performance Marketing establishes and implements digital strategy to drive revenue and grow business for Unacademy’s Business Categories. The ideal candidate will serve as the digital thought leader, helping to identify trends, evolving best practices, and new technologies/tools for all digital...

  • Director of Sales

    1 month ago

    india The Indian Hotels Company Limited Full time

    Job Responsibilities Functions as the strategic business leader of the hotels' Sales and Marketing Operations. Director of Sales and Marketing is responsible for development of the annual sales & marketing budget, revenue forecasting, managing the implementation of the hotel’s sales and marketing strategies and achieving budgeted top line revenue...

  • Marketing Director

    4 weeks ago

    india Enlist Asia Full time

    Job Description We are looking to hire a Marketing Director who will be in charge of managing a leading technology company's marketing efforts.Overseeing marketing department.Evaluating and developing our marketing strategy and marketing plan.Planning, directing, and coordinating marketing efforts.Communicating the marketing plan.Researching demand for our...

  • Marketing Director

    2 days ago

    india GreenBlueBrown Full time

    Company Description GreenBlueBrown is a premier MarTech agency nestled in the vibrant Los Angeles Valley. We are at the forefront of blending advanced marketing strategies with state-of-the-art digital technology to serve both established enterprises and ambitious startups. Our expertise lies in crafting tailored solutions that bolster and expand digital...

  • Marketing Director

    23 hours ago

    india GreenBlueBrown Full time

    Company Description GreenBlueBrown is a premier MarTech agency nestled in the vibrant Los Angeles Valley. We are at the forefront of blending advanced marketing strategies with state-of-the-art digital technology to serve both established enterprises and ambitious startups. Our expertise lies in crafting tailored solutions that bolster and expand digital...

  • (Apply in 3 Minutes) Marketing Director

    1 week ago

    India Moris Media Full time

    Company DescriptionMoris Media is one of the largest and most comprehensive PR & Digital Marketing agencies, serving in more than 40+ countries. We offer services in 10+ languages and have experts known as Digital Doctors who provide strategic guidance based on clients' goals and requirements. Our mission is to spread the significance of digital marketing...

  • Director, Marketing Analytics

    1 month ago

    india Saks India Full time

    Director, Marketing Analytics Who We Are: Saks is a world-renowned luxury ecommerce destination. The company’s unique approach combines a focus on the digital customer experience with a strong connection to a network of extraordinary stores that extends that seamless experience into the real world. On its website and app, Saks offers an unparalleled...

  • Marketing Director

    3 weeks ago

    india Peoplr Full time

    Job Description Marketing Director Are you a standout marketing professional who is skilled in B2B strategy and enjoys finding fresh, clever ways to communicate complex subject matter? Would you love the opportunity to lead a team in developing integrated marketing campaigns and coordinate all the moving pieces? This innovative, collaborative financial...

  • Marketing Director

    2 months ago

    india Peoplr Full time

    Job Description Marketing Director Are you a standout marketing professional who is skilled in B2B strategy and enjoys finding fresh, clever ways to communicate complex subject matter? Would you love the opportunity to lead a team in developing integrated marketing campaigns and coordinate all the moving pieces? This innovative, collaborative financial...

  • Marketing Director

    36 minutes ago

    india HireBright LLC Full time

    Job Description Job Description: The Director of Marketing  is responsible for planning, directing and overseeing the implementation and direction of effective marketing programs that support assigned business solutions. The ideal candidate will also have practical, working experience in brand development, positioning, and messaging. The candidate will...