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SEO Writer
4 months ago
PolicyAdvisor.com is an exciting, early-stage, insurtech startup that is transforming the way Canadians buy insurance. We've built a brand-new digital insurance platform that offers a simple, intuitive alternative to the archaic, offline distribution model used by most of Canada's insurance industry. With a compelling vision, proven management team, and significant seed funding, PolicyAdvisor.com brings innovation and disruption to the rapidly evolving insurtech space. Since launching in Q2-2019 we've helped countless Canadians get the coverage they need; we're going to help even more in 2024 and beyond.
Are you ready to help build PolicyAdvisor.com and get more Canadians covered? And give an age-old industry the jolt it needs? Then read on.
About the Role
We are looking for a seasoned SEO writer to craft engaging, informative content. You will write SEO-optimized long-form articles and have the acumen to conduct in-depth research and integrate keywords strategically with the aim of improving visibility and search engine ranking.
Responsibilities
- Work with the Content Director to further establish our editorial direction––including the keywords we should target, the topics we should cover, the content formats we should produce, etc.
- Proofread all content before being published to the PolicyAdvisor blog
- Manage all content from draft right up until publication, including writing headlines for blog posts, meta descriptions for SEO, choosing featured images, etc.
- Work with a team of freelance writers to assign new topics and brainstorm new topics that align with our editorial direction and SEO goals
- Update content and internal linking to maximize search traffic
- Assist the content director with editing and optimizing existing content
- Planning, writing, and editing scripting for video content and other design projects
- Assisting the Growth Marketing Manager with writing, editing, and proofreading ad content
- Measure the impact of the PolicyAdvisor content by including its influence on acquisition and conversion
- Assist with social media content creation and planning effort
Requirements
- Bachelor's/Master’s degree in English/Communication/Journalism
- 5+ years of experience in digital writing with a robust understanding of the latest SEO tactics
- Proficient in content management systems, particularly WordPress, to seamlessly write, review, edit, and publish content
- A background in journalism, content marketing, or long-form content creation
- Exceptional written and verbal communication skills
- Marketing software knowledge: You have experience with tools like WordPress YOU MUST HAVE (for publishing), SEMRush for SEO, Google Analytics (for analyzing content performance), Frase (for content optimization), Canva (for minor image edits), and other technologies necessary for editing and publishing content.
- Editorial: You’re an exceptional editor and proofreader. You enjoy taking written work from draft form to publication. You love reading, too. In short, you’re probably the person everyone goes to for your opinion before they publish.
- Content marketing: You’re a strong writer. Blog posts, emails, social media promotions––whatever it is, you’re skilled in coming up with the right words to promote a message.
- Analytical: You enjoy tying the work that you do to results. From an editorial standpoint, this would mean measuring the overall impact of the PolicyAdvisor Blog and website content. How are conversions trending? Which pages drive the most conversions? How does each blog or page influence conversions? You’ll enjoy diving into Analytics, Search Console, and our own CRM to answer these questions.
- Shift Timings- 3:00 PM- 12:00 AM IST
