Senior Executive
2 months ago
Learn more at: summary:Job Title : Senior Executive - Public RelationsLocation:
KolkataSub business:
Dentsu CreativeTotal experience in PR needed:
2-4 YearsVerticals
- Healthcare, Education, Corporate
Key Accountabilities:
Client Servicing and Retention- Reading the IMM updates and downloading the clips on client before 9:30 am everymorning. Sorting and verifying the clips to ensure the update can be sent to the client ontime. Marking media hit rate as per coverage received for every press release / mediaactivity undertaken by the team.- Ensuring timely documentation/reports/plans- Adherence to SOPs- Client relationship management
Media Relations- Database management- Media Relationship development - Developing Media Relation - Journalist / Editors- Turnaround on media for client- Media Intelligence - Tracking media movements- Media activities: follow up for press releases, follow up for press conference attendance, proactive pitching of stories to the media to ensure press releases are churned into larger stories, follow up for article placement, invites for press conferences and pitching for one on one interactions.
Research and Documentation- Assisting in drafting press releases with appropriate research and client sectorunderstanding, attempting to develop and work on all templates team head asks you to work on- Researching on clients and its competitors and developing industry reports to ensurethe team is aware of the sector developments- Updating client folders and deleting unwanted information- Planning and review developing weekly activity reports, post event reports, collectingof database post a press conference, manning the press desk at the press conference- Review - collation of clips, preparing all monthly evaluation reports and ensuredeadline is met to issue these reports
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